One of the biggest frustrations I hear from business leaders and CEOs about marketing is the inability to draw a direct line from any one marketing line item to a lead or closed sale. Part of the reason for this frustration is because, in the past,...
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B2B marketers know that marketing a complex product like an automated manufacturing system - whether it’s integrating already-built solutions,...
A fair amount, as it turns out. But, we’ll get to that a bit later. Having believable ROI calculations is directly related to how successful you’re...
Myth Debunked: As the #1 content marketing tactic for manufacturers, 87% of manufacturing brands create videos and put them on their website and...
When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of...
The thought of writing this post initially left me with a mild panic attack. After all, my audience consists of marketers, yes - but it also consists...
As I sat down to write this post, I immediately dove into researching statistics, articles, and trends about maximizing success at trade shows. About...
The manufacturing industry contributes $2.09 trillion to the economy, so it is no surprise U.S. manufacturers are the most productive in the world....
YouTube isn’t just for funny footage of cats. The video platform is the #2 biggest search engine in the world, just behind Google (which owns it!) It...
The value each customer contributes to your bottom line is directly related to the cost of customer acquisition, or COCA. Yet, many businesses launch...
