--- title: Ultimate blog for Savvy CEO's of growing manufacturing companies (5) description: Ultimate blog for Savvy CEO's of growing manufacturing companies. (5) --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/page/5#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) #### Educational Content about Sales and Marketing for Manufacturers # Trending Up Blog Filter by Tag Show All Blogging ROI Buyer Personas Commercial Construction Marketing Construction Content Marketing Expertise Marketing Get Higher Conversions Improving Close Ratio Inbound Marketing Inbound Sales Inbound Smarketing Inbound for Financial Institutions Increase Lead Generation Manufacturing Blogs Marketing Powered By Data Marketing Strategy Marketing for B2B Nari Trade Show Personalization SEO Sales Enablement Social Media Trade Show Success Website Development quality leads ##### SUBSCRIBE ![TU Header - blog](https://www.trendingupstrategy.com/hs-fs/hubfs/Images/Email_Images/MFG%20Headers/TU%20Header%20-%20blog.jpg?width=1920&height=1080&name=TU%20Header%20-%20blog.jpg) [![Inbound-survival-guide.jpg](https://www.trendingupstrategy.com/hubfs/Infographics_and_Offers/Inbound-survival-guide.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) #### [The Inbound Marketing Survival Guide](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal:](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal) Summer in Wisconsin means spending the three warmest (and least likely to have snow) months outdoors taking advantage of the beautiful weather. As a kid, one of my favorite activities was my family’s annual camping trip to Door County. Complete with... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) [![same_old_stuff_gets_same_old_results.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/same_old_stuff_gets_same_old_results.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/why-accountable-manufacturing-marketing-requires-an-inbound-approach) #### [Why Accountable Manufacturing Marketing Requires An Inbound Approach](https://www.trendingupstrategy.com/manufacturing-blog/why-accountable-manufacturing-marketing-requires-an-inbound-approach) ![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel): One of the biggest frustrations I hear from business leaders and CEOs about marketing is the inability to draw a direct line from any one marketing... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-accountable-manufacturing-marketing-requires-an-inbound-approach) [![shutterstock_419243341.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_419243341.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/convert-more-automated-manufacturing-systems-leads-with-your-website) #### [Convert More Automated Manufacturing Systems Leads With Your Website](https://www.trendingupstrategy.com/manufacturing-blog/convert-more-automated-manufacturing-systems-leads-with-your-website) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): B2B marketers know that marketing a complex product like an automated manufacturing system - whether it’s integrating already-built solutions,... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/convert-more-automated-manufacturing-systems-leads-with-your-website) [![](https://www.trendingupstrategy.com/hubfs/calculating_marketing_ROI_is_challenging_.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/what-do-calculating-and-allocating-marketing-roi-and-duck-hunting-have-in-common) #### [What Does Allocating Marketing ROI Have in Common with Duck Hunting?](https://www.trendingupstrategy.com/manufacturing-blog/what-do-calculating-and-allocating-marketing-roi-and-duck-hunting-have-in-common) ![Picture of Bruce Geiger](https://www.trendingupstrategy.com/hs-fs/hubfs/Hubspot_Persona-Avatars/BWG_-_MI_PR_photo.jpg?width=30&name=BWG_-_MI_PR_photo.jpg) [Bruce Geiger](https://www.trendingupstrategy.com/manufacturing-blog/author/bruce-geiger): A fair amount, as it turns out. But, we’ll get to that a bit later. Having believable ROI calculations is directly related to how successful you’re... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/what-do-calculating-and-allocating-marketing-roi-and-duck-hunting-have-in-common) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_163307801.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/manufacturing-marketing-myth-3-youtube-videos-wont-be-watched) #### [Myth #3: Manufacturers Don't Need YouTube Videos on Their Website](https://www.trendingupstrategy.com/manufacturing-blog/manufacturing-marketing-myth-3-youtube-videos-wont-be-watched) ![Picture of Samantha Lennox](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) [Samantha Lennox](https://www.trendingupstrategy.com/manufacturing-blog/author/samantha-lennox): Myth Debunked: As the #1 content marketing tactic for manufacturers, 87% of manufacturing brands create videos and put them on their website and... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/manufacturing-marketing-myth-3-youtube-videos-wont-be-watched) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_305143316.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-can-buyer-personas-improve-my-business) #### [How Can Buyer Personas Improve My Business?](https://www.trendingupstrategy.com/manufacturing-blog/how-can-buyer-personas-improve-my-business) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-can-buyer-personas-improve-my-business) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_225771481-850099-edited.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inside-out-emotions-of-implementing-inbound-marketing-first-six-months) #### [Inside Out: The Emotions of Implementing Inbound Marketing](https://www.trendingupstrategy.com/manufacturing-blog/inside-out-emotions-of-implementing-inbound-marketing-first-six-months) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): The thought of writing this post initially left me with a mild panic attack. After all, my audience consists of marketers, yes - but it also consists... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/inside-out-emotions-of-implementing-inbound-marketing-first-six-months) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/internet.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/trade-shows-are-showrooms-for-your-website) #### [Trade Shows Are Showrooms for Your Website](https://www.trendingupstrategy.com/manufacturing-blog/trade-shows-are-showrooms-for-your-website) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): As I sat down to write this post, I immediately dove into researching statistics, articles, and trends about maximizing success at trade shows. About... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/trade-shows-are-showrooms-for-your-website) [![](https://www.trendingupstrategy.com/hubfs/Jul-Creative-manufacturing-marketing.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/the-nuts-and-bolts-of-lead-generation-for-manufacturers) #### [The Nuts and Bolts of Lead Generation for Manufacturers](https://www.trendingupstrategy.com/manufacturing-blog/the-nuts-and-bolts-of-lead-generation-for-manufacturers) ![Picture of Samantha Lennox](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) [Samantha Lennox](https://www.trendingupstrategy.com/manufacturing-blog/author/samantha-lennox): The manufacturing industry contributes $2.09 trillion to the economy, so it is no surprise U.S. manufacturers are the most productive in the world.... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/the-nuts-and-bolts-of-lead-generation-for-manufacturers) [![](https://www.trendingupstrategy.com/hubfs/Jul-Manufacturing-Marketing-Video.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) #### [B2B Brands Blast Off With YouTube: Tips for Manufacturing Marketing Using Video](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): YouTube isn’t just for funny footage of cats. The video platform is the #2 biggest search engine in the world, just behind Google (which owns it!) It... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) [Prev](https://www.trendingupstrategy.com/manufacturing-blog/page/4) [2](https://www.trendingupstrategy.com/manufacturing-blog/page/2) [3](https://www.trendingupstrategy.com/manufacturing-blog/page/3) [4](https://www.trendingupstrategy.com/manufacturing-blog/page/4) [5](https://www.trendingupstrategy.com/manufacturing-blog/page/5) [6](https://www.trendingupstrategy.com/manufacturing-blog/page/6) [Next](https://www.trendingupstrategy.com/manufacturing-blog/page/6) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```