Educational Content about Sales and Marketing for Manufacturers

Trending Up Blog

SUBSCRIBE

TU Header - blog

How to Create a Clear Marketing Strategy for Manufacturers

As a manufacturing organization, filling your sales pipeline with the right customers who will pay well and create repeat, long-term business is important for your bottom line. Marketing - especially digital marketing - can play a huge role in...

Read More

What Executives of Specialty Manufacturers Need to Know About Marketing and Sales Technology

As I go around speaking attending conferences, and working with our manufacturing clients, I’m often asked questions about what marketing technology...

Read More
Benefit of Content Marketing

Some of the Main Benefits of Content Marketing for Manufacturing Businesses

We are assuming that you, like most other manufacturing companies, gather most of your leads through avenues such as trade shows, referrals, and...

Read More
Spend vs Investment

Marketing Your Manufacturing Business Should Be About ROI. PERIOD.

Believe me. We get it. It’s not easy to make the long-term investment over the short-term, instant spend when it comes to marketing your...

Read More
Do you know exactly who you are marketing to?

How Buyer Personas Ensure a Smart Marketing Investment for Manufacturing Companies

I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great...

Read More
guarded by forms

Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms

A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1...

Read More

Sales and Marketing Alignment

One of the single largest opportunities that you have for improving performance in the modern business environment involves aligning marketing and...

Read More
how to make content attract clients.jpg

How To Use Content to Attract Your Target Clients

No matter how big or small your sales force, your website can be working around the clock to attract leads. To do it, however, your B2B site needs...

Read More
Building-marketing-construction-plan.jpg

Specialized Construction Marketing Plan Pt. 4: Drive Profits

This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4...

Read More

Focus on the Buyer Part 2: Why Manufacturing Needs Sales Enablement

Earlier this week, I wrote about why inbound marketing works for manufacturing. I walked through the buyer’s journey, from discovery, to...

Read More