Believe me. We get it. It’s not easy to make the long-term investment over the short-term, instant spend when it comes to marketing your manufacturing company. Don’t you feel that way?
Seeing your logo on a web banner, your name on a billboard, or even hearing your voice in a radio ad can make you feel like you are doing something impactful to promote your business – plus it kinda makes you feel cool. So many eyeballs! So many ears!
But what really matters? The mother driving her kids to school seeing your billboard or hearing your radio ad? Or getting your message in front of actual potential customers? (Spoiler: It's the second one)