MARKETING FOR MANUFACTURERS BLOG

What Executives of Specialty Manufacturers Need to Know About Marketing and Sales Technology

As I go around speaking attending conferences, and working with our manufacturing clients, I’m often asked questions about what marketing technology is best for a medium-sized manufacturing firm. For context, I tend to think of companies with $25-100MM in revenues as medium-sized companies.  There are SO many choices now, your head will spin.  As you know, software as a service (SAAS) is now normal.  With that normalcy has come a market inundated with constant new technology and software applications.

 

Topics: Website Development Improving Close Ratio Marketing Strategy Expertise Marketing

Trade Shows Are Showrooms for Your Website

As I sat down to write this post, I immediately dove into researching statistics, articles, and trends about maximizing success at trade shows. About 10 minutes into my search, with multiple tabs open across multiple windows, I stopped. And I laughed. Where was the first place that I went to jump-start my ideas? The internet. Google searches. Websites. 

 

 

Topics: Website Development Inbound Marketing Nari Trade Show