Branding Isn't Just For Appearances, It Speaks To Who You Are
Pause and think about this… What do you think “BRANDING” is?
2 min read
Brian Bzdawka Oct 29, 2019
You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent targeting very specific people. Specialized manufacturing in the USA has become an efficient market. Creating and maintaining a competitive edge means staying innovative when it comes to your core business and improving all aspects of the business - including design and brand.
I've noticed that the term "branding", to CEO’s of manufacturing firms, is pretty consistently a non-ROI important factor and therefore gets a bad name. And I get it since “corporate branding” and “social media” has been run amuck with non-ROI producing activities. But, if you think about your company's brand the same way you would consider how to present yourself at a business meeting, then it gets to be super easy. When you are at a meeting, more than likely you consider how you look and how you sound (your tone or "voice"). Staying consistent with at least those two things can put you at the head of the pack.
Bottom line: The most successful manufacturers deploy a consistent design with targeted messaging on a dynamic platform.
Pause and think about this… What do you think “BRANDING” is?
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