--- title: "Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers" description: Content marketing for B2B manufacturing companies is an effective part of an overall inbound marketing strategy. image: https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-Helps-Manufacturers-With-Content-Strategy.jpg --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) 2 min read # Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers [![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg) Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal) Mar 20, 2017 [Content Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing) [Inbound Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/inbound-marketing) [Manufacturing Blogs](https://www.trendingupstrategy.com/manufacturing-blog/tag/manufacturing-blogs) ![Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-Helps-Manufacturers-With-Content-Strategy.jpg) Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with consumers. But it’s just a waste of marketing dollars for your B2B manufacturing company… you’re looking to connect with other businesses, not people. Right? Wrong. You know nothing, Jon Snow. Certainly, there are a number of B2C companies that do [content marketing](https://www.trendingupstrategy.com/blog/using-content-to-attract-your-target-customer) very, very well. Companies like [Virgin Mobile](http://www.buzzfeed.com/advertise/casestudies/virginmobilelive), Spotify, and HBO have used Buzzfeed’s Sponsored Content articles to bring their companies onto consumer’s devices with fun, interesting content that doesn’t feel like advertising. Brands like Charmin, Hamburger Helper, Arby’s and Old Spice are great at using Twitter to produce engaging content to connect with consumers.    [![Insiders Guide CTA](https://www.trendingupstrategy.com/hs-fs/hubfs/Insiders%20Guide%20CTA.png?width=800&height=195&name=Insiders%20Guide%20CTA.png)](https://www.trendingupstrategy.com/educational-resources/b2b-inbound-marketing-secrets-revealed) The benefits of utilizing [inbound marketing strategies for manufacturing companies](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-manufacturing-industry) are clear. **93% of B2B sales initiate with an internet search**, and research shows that buyers [won’t engage with sales reps until their buying process is nearly complete](http://www.business2community.com/b2b-marketing/owners-b2b-manufacturing-companies-skeptical-marketing-0914019#cbI714hGSZKHYAZx.97). By creating [relevant content](http://blog.hubspot.com/blog/tabid/6307/bid/33505/10-B2B-Companies-That-Create-Exceptional-Content.aspx) that engages people, manufacturers gain a captive audience that doesn’t feel like it’s being sold something or inconvenienced. Instead of interrupting your customers with traditional advertising techniques, you’re putting your brand in front of potential customers.    But content marketing isn’t just for B2C brands. Even manufacturers can benefit from high quality content that brings potential leads to you, rather than spending time and marketing dollars on outbound marketing that is often unfocused, poorly targeted, and low ROI. **89% of manufacturures still use traditional print** **adversting**, despite knowing its 34% effectiveness rate. Do you know anyone that gets excited about receiving another cold call, spam e-mail, or piece of junk mail? Yeah, me neither.    - **87% of manufacturers create videos** for brand awareness and lead generation/sales purposes. Global manufacturing giant, General Electric (GE) regularly adds new videos to Youtube and effectively reaches more businesses.  - LinkedIn is the most used social media platform by manufacturers. **89% of manufacturing companies distribute content via LinkedIn. **Seen as the most professional of the social media platfoorms with [54% effectiveness rate](http://contentmarketinginstitute.com/wp-content/uploads/2015/05/2015_MFG_Research_Final.pdf). - A majority of manufacturers are focusing on organizing website content and improving conversions this year. **66% are currently working on content marketing initiatives** to increase [lead conversions and organizing content](http://contentmarketinginstitute.com/wp-content/uploads/2015/05/2015_MFG_Research_Final.pdf).    Your B2B manufacturing company isn’t just selling to individual consumers. Businesses are made up of people and at the end of the day, the same strategies that B2C brands use to engage consumers and create leads are also effective for attracting the right people at the businesses you want to connect with as well. Everybody’s got a story to tell.   [**LEARN MORE ABOUT OUR PROVEN, REPEATABLE MARKETING PROCESS **-** PERFECT FOR MANUFACTURING COMPANIES**](https://www.trendingupstrategy.com/manufacturing-marketing-and-sales-blueprint) - [Tweet](https://twitter.com/share) [![How PACK EXPO Manufacturers Should Leverage A Highly Targeted Marketing Strategy](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Prospects_have_demands_-_are_you_meeting_them.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-manufacturers-leverage-a-highly-targeted-inbound-marketing-strategy) #### [How PACK EXPO Manufacturers Should Leverage A Highly Targeted Marketing Strategy](https://www.trendingupstrategy.com/manufacturing-blog/how-manufacturers-leverage-a-highly-targeted-inbound-marketing-strategy) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock) : Oct 04, 2016 Your manufacturing business has a very specific audience. Perhaps your industry is incredibly specialized, and you only create your product for one... [Inbound Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/manufacturing-blog/tag/manufacturing-blogs) [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-manufacturers-leverage-a-highly-targeted-inbound-marketing-strategy) [![Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib](https://www.trendingupstrategy.com/hubfs/Blog/Patient%20Leaders.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) #### [Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka) : Sep 23, 2020 There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right... [Content Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing) [Inbound Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/inbound-marketing) [Manufacturing Blogs](https://www.trendingupstrategy.com/manufacturing-blog/tag/manufacturing-blogs) [Read More](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) [![Focus on the Buyer: Why Choose Inbound Marketing for Manufacturing](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_119669158.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies) #### [Focus on the Buyer: Why Choose Inbound Marketing for Manufacturing](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies) ![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel) : May 06, 2017 Marketing for manufacturing companies is not an easy job. Traditional marketing methods focuses on the seller - what you have in stock, what you need... [Inbound Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/manufacturing-blog/tag/manufacturing-blogs) [Read More](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```