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Inbound Marketing (2)

Jenna practicing rifle shooting.

Building Website Traffic Without Forms is Like Hunting Without Bullets

As firearm hunting season in Wisconsin draws to a close this year, it’s got me thinking about all the preparation that goes into our hunt each year....

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Bow Hunters are Natural Inbound Sellers: Here's Why

Bow season is in high gear here in the midwest. The rut, the time of year when deer are most active, is in full swing, and bow hunters are scouting...

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Prospects have demands - are you meeting them?

How PACK EXPO Manufacturers Should Leverage A Highly Targeted Marketing Strategy

Your manufacturing business has a very specific audience. Perhaps your industry is incredibly specialized, and you only create your product for one...

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Don’t Get Caught in the Weeds: Strategize Your B2B Marketing Plan

Fishing, for many like myself, is a hobby I’m passionate about. Early morning sunrises on the lake, the perfect harmony of pole, lure, and clear...

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The Inbound Marketing Survival Guide

Summer in Wisconsin means spending the three warmest (and least likely to have snow) months outdoors taking advantage of the beautiful weather. As a...

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Why Accountable Manufacturing Marketing Requires An Inbound Approach

One of the biggest frustrations I hear from business leaders and CEOs about marketing is the inability to draw a direct line from any one marketing...

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What Does Allocating Marketing ROI Have in Common with Duck Hunting?

A fair amount, as it turns out. But, we’ll get to that a bit later. Having believable ROI calculations is directly related to how successful you’re...

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Myth #3: Manufacturers Don't Need YouTube Videos on Their Website

Myth Debunked: As the #1 content marketing tactic for manufacturers, 87% of manufacturing brands create videos and put them on their website and...

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How Can Buyer Personas Improve My Business?

When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of...

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Inside Out: The Emotions of Implementing Inbound Marketing

The thought of writing this post initially left me with a mild panic attack. After all, my audience consists of marketers, yes - but it also consists...

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