--- title: Ultimate blog for Savvy CEO's of growing manufacturing companies | Content Marketing (2) description: Content Marketing | Ultimate blog for Savvy CEO's of growing manufacturing companies. (2) --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing/page/2#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) #### Educational Content about Sales and Marketing for Manufacturers # Trending Up Blog Filter by Tag Show All Blogging ROI Buyer Personas Commercial Construction Marketing Construction Content Marketing Expertise Marketing Get Higher Conversions Improving Close Ratio Inbound Marketing Inbound Sales Inbound Smarketing Inbound for Financial Institutions Increase Lead Generation Manufacturing Blogs Marketing Powered By Data Marketing Strategy Marketing for B2B Nari Trade Show Personalization SEO Sales Enablement Social Media Trade Show Success Website Development quality leads ##### SUBSCRIBE ![TU Header - blog](https://www.trendingupstrategy.com/hs-fs/hubfs/Images/Email_Images/MFG%20Headers/TU%20Header%20-%20blog.jpg?width=1920&height=1080&name=TU%20Header%20-%20blog.jpg) ### Content Marketing (2) [![setting_goals_is_the_first_step.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/setting_goals_is_the_first_step.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/do-you-need-a-new-b2b-marketing-strategy-10-questions-to-ask-to-find-out) #### [Do You Need a New B2B Marketing Strategy? 10 Questions to Ask](https://www.trendingupstrategy.com/manufacturing-blog/do-you-need-a-new-b2b-marketing-strategy-10-questions-to-ask-to-find-out) ![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel): As a business leader for a B2B company, you have responsibilities company-wide: caring for your employees, making sure customers are happy, ensuring... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/do-you-need-a-new-b2b-marketing-strategy-10-questions-to-ask-to-find-out) [![create_relevant_content.png](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/shutterstock_273268259.jpg?width=1000&height=679&name=shutterstock_273268259.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) #### [Need Measurable Marketing Strategy Results? Create Relevant Content](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): Marketing teams are under increased scrutiny today thanks to the advent of Big Data. Executives can analyze everything from overtime cost/benefits... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) [![Inbound-survival-guide.jpg](https://www.trendingupstrategy.com/hubfs/Infographics_and_Offers/Inbound-survival-guide.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) #### [The Inbound Marketing Survival Guide](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): Summer in Wisconsin means spending the three warmest (and least likely to have snow) months outdoors taking advantage of the beautiful weather. As a... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) [![shutterstock_419243341.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_419243341.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/convert-more-automated-manufacturing-systems-leads-with-your-website) #### [Convert More Automated Manufacturing Systems Leads With Your Website](https://www.trendingupstrategy.com/manufacturing-blog/convert-more-automated-manufacturing-systems-leads-with-your-website) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): B2B marketers know that marketing a complex product like an automated manufacturing system - whether it’s integrating already-built solutions,... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/convert-more-automated-manufacturing-systems-leads-with-your-website) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_163307801.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/manufacturing-marketing-myth-3-youtube-videos-wont-be-watched) #### [Myth #3: Manufacturers Don't Need YouTube Videos on Their Website](https://www.trendingupstrategy.com/manufacturing-blog/manufacturing-marketing-myth-3-youtube-videos-wont-be-watched) ![Picture of Samantha Lennox](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) [Samantha Lennox](https://www.trendingupstrategy.com/manufacturing-blog/author/samantha-lennox): Myth Debunked: As the #1 content marketing tactic for manufacturers, 87% of manufacturing brands create videos and put them on their website and... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/manufacturing-marketing-myth-3-youtube-videos-wont-be-watched) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_305143316.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-can-buyer-personas-improve-my-business) #### [How Can Buyer Personas Improve My Business?](https://www.trendingupstrategy.com/manufacturing-blog/how-can-buyer-personas-improve-my-business) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-can-buyer-personas-improve-my-business) [![](https://www.trendingupstrategy.com/hubfs/Jul-Creative-manufacturing-marketing.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/the-nuts-and-bolts-of-lead-generation-for-manufacturers) #### [The Nuts and Bolts of Lead Generation for Manufacturers](https://www.trendingupstrategy.com/manufacturing-blog/the-nuts-and-bolts-of-lead-generation-for-manufacturers) ![Picture of Samantha Lennox](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) [Samantha Lennox](https://www.trendingupstrategy.com/manufacturing-blog/author/samantha-lennox): The manufacturing industry contributes $2.09 trillion to the economy, so it is no surprise U.S. manufacturers are the most productive in the world.... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/the-nuts-and-bolts-of-lead-generation-for-manufacturers) [![](https://www.trendingupstrategy.com/hubfs/Jul-Manufacturing-Marketing-Video.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) #### [B2B Brands Blast Off With YouTube: Tips for Manufacturing Marketing Using Video](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): YouTube isn’t just for funny footage of cats. The video platform is the #2 biggest search engine in the world, just behind Google (which owns it!) It... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) [![](https://www.trendingupstrategy.com/hs-fs/hub/404404/file-1199638145.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/6-steps-toward-great-content-creation) #### [6 Steps Toward Great Content Creation](https://www.trendingupstrategy.com/manufacturing-blog/6-steps-toward-great-content-creation) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): One of the fundamentals of Inbound Marketing is content creation. Put simply, content is the message that your inbound marketing strategy delivers to... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/6-steps-toward-great-content-creation) [Prev](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing/page/1) [1](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing/page/1) [2](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing/page/2) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```