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Need Measurable Marketing Strategy Results? Create Relevant Content

Marketing teams are under increased scrutiny today thanks to the advent of Big Data. Executives can analyze everything from overtime cost/benefits...

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The Inbound Marketing Survival Guide

Summer in Wisconsin means spending the three warmest (and least likely to have snow) months outdoors taking advantage of the beautiful weather. As a...

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Convert More Automated Manufacturing Systems Leads With Your Website

B2B marketers know that marketing a complex product like an automated manufacturing system - whether it’s integrating already-built solutions,...

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Myth #3: Manufacturers Don't Need YouTube Videos on Their Website

Myth Debunked: As the #1 content marketing tactic for manufacturers, 87% of manufacturing brands create videos and put them on their website and...

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How Can Buyer Personas Improve My Business?

When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of...

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The Nuts and Bolts of Lead Generation for Manufacturers

The manufacturing industry contributes $2.09 trillion to the economy, so it is no surprise U.S. manufacturers are the most productive in the world....

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B2B Brands Blast Off With YouTube: Tips for Manufacturing Marketing Using Video

YouTube isn’t just for funny footage of cats. The video platform is the #2 biggest search engine in the world, just behind Google (which owns it!) It...

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6 Steps Toward Great Content Creation

One of the fundamentals of Inbound Marketing is content creation. Put simply, content is the message that your inbound marketing strategy delivers to...

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