--- title: Ultimate blog for Savvy CEO's of growing manufacturing companies | Content Marketing description: Content Marketing | Ultimate blog for Savvy CEO's of growing manufacturing companies. --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing/page/1#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) #### Educational Content about Sales and Marketing for Manufacturers # Trending Up Blog Filter by Tag Show All Blogging ROI Buyer Personas Commercial Construction Marketing Construction Content Marketing Expertise Marketing Get Higher Conversions Improving Close Ratio Inbound Marketing Inbound Sales Inbound Smarketing Inbound for Financial Institutions Increase Lead Generation Manufacturing Blogs Marketing Powered By Data Marketing Strategy Marketing for B2B Nari Trade Show Personalization SEO Sales Enablement Social Media Trade Show Success Website Development quality leads ##### SUBSCRIBE ![TU Header - blog](https://www.trendingupstrategy.com/hs-fs/hubfs/Images/Email_Images/MFG%20Headers/TU%20Header%20-%20blog.jpg?width=1920&height=1080&name=TU%20Header%20-%20blog.jpg) ### Content Marketing [![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20GL%20Testimonial.jpg?width=1200&height=628&name=TU%20-%20GL%20Testimonial.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) #### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at Trending Up, we develop marketing strategies for... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) [![](https://www.trendingupstrategy.com/hubfs/Blog/Patient%20Leaders.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) #### [Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) [![](https://www.trendingupstrategy.com/hubfs/Blog/Bill%20Nye.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) #### [Using Video to Market Your Complex or Customized Manufacturing Product or Service](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): It’s not a secret or surprise anymore… video is the NOW of digital marketing. And, good news for you, if you’re trying to market a complex or... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) [![](https://www.trendingupstrategy.com/hubfs/Blog/Your%20Brand.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) #### [Branding Isn't Just For Appearances, It Speaks To Who You Are](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): Pause and think about this… What do you think “BRANDING” is? [Read More](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) [![What Specialized Manufacturers Need to Consider About Design and Brand](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/What%20Specialized%20Manufacturers%20Need%20to%20Consider%20About%20Design%20and%20Brand.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) #### [What Specialized Manufacturers Need to Consider About Design and Brand](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) [![guarded by forms](https://www.trendingupstrategy.com/hubfs/Social/guarded%20by%20forms.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) #### [Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) [![how to make content attract clients.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/how%20to%20make%20content%20attract%20clients.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/using-content-to-attract-your-target-customer) #### [How To Use Content to Attract Your Target Clients](https://www.trendingupstrategy.com/manufacturing-blog/using-content-to-attract-your-target-customer) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): No matter how big or small your sales force, your website can be working around the clock to attract leads. To do it, however, your B2B site needs... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/using-content-to-attract-your-target-customer) [![Building-marketing-construction-plan.jpg](https://www.trendingupstrategy.com/hubfs/All-Social-Images/Building-marketing-construction-plan.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) #### [Specialized Construction Marketing Plan Pt. 4: Drive Profits](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) [![seo_implementation_process_infographic_TrendingUp.png](https://www.trendingupstrategy.com/hubfs/Infographics_and_Offers/seo_implementation_process_infographic_TrendingUp.png)](https://www.trendingupstrategy.com/manufacturing-blog/what-is-seo-and-how-the-internet-works-video) #### [What is SEO, & How the Internet Works \[VIDEO\]](https://www.trendingupstrategy.com/manufacturing-blog/what-is-seo-and-how-the-internet-works-video) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): The Internet exists for only a few purposes: Curating a perfect life on social media and videos of people being scared by other people! Ok...that’s... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/what-is-seo-and-how-the-internet-works-video) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-Helps-Manufacturers-With-Content-Strategy.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) #### [Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) [1](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing/page/1) [2](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing/page/2) [Next](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing/page/2) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```