Smarketing Blog

Building Website Traffic Without Forms is Like Hunting Without Bullets

As firearm hunting season in Wisconsin draws to a close this year, it’s got me thinking about all the preparation that goes into our hunt each year. From scouting, to outdoor video, to target practice, to building treestands and setting up ground blinds, we spend a significant amount of time each year preparing for a potential shot. Why would we not spend just as much or more time making sure our website is also prepared for a shot - at a new customer? Just like our hunting preparations, preparing for a website visitor takes strategy.

Topics: Blogging ROI Inbound Marketing Marketing Strategy Get Higher Conversions

7 Website Tips for Successful Hunting Sales Pros to Increase Time-in-Stand

Autumn is one of my favorite times of year in Wisconsin. And if you think it’s just because of the return of the Starbucks red cup, PSL, and holiday drinks, think again (but seriously, those things are delicious). Fall is hunting season in Wisconsin, and it tends to be a favorite hobby among friends and family.

Just you and the the great northwoods (and hopefully, that 12-pointer!) make for a great week-long break. The anticipation of seeing that buck makes the time in the stand totally worth it. But if you’re anything like me, as a salesperson, there’s some hesitation that comes from taking a vacation this close to the holiday season. What if I miss a follow-up email? What if I would have just contacted a few more people this week? What if I miss a lead?

Topics: Marketing for B2B Increase Lead Generation Get Higher Conversions

Convert More Automated Manufacturing Systems Leads With Your Website

B2B marketers know that marketing a complex product like an automated manufacturing system - whether it’s integrating already-built solutions, building a new solution from scratch, or recommending a solution to meet a machinery need - is a constant challenge. It’s not as easy as a Pinterest post or a tweet with a relevant hashtag. Instead, you’re marketing to a specific set of buyers. These buyers do months of research, make decisions with a team of people, and want to know the exact reasons why your automated system is better than any other on the market - in extreme detail.

Topics: Content Marketing Marketing for B2B Get Higher Conversions