--- title: Blog | Trending Up Strategy | Manufacturing Blogs description: Manufacturing Blogs | Educational information about all things digital to help market, sell, and grow your business today. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## 4 ½ Steps to Killer Prospecting at the WI Cheese Industry Conference by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) April 13, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/cheese_puns_everywhere.jpg)](https://www.trendingupstrategy.com/blog/guide-to-killer-trade-show-prospecting-at-wi-cheese-industry-conference) Whenever my friends come to visit me in Wisconsin, our meals consist of the staples that make up the dairy state’s diet: cheese, beer, and more cheese! This week, the [2017 WI Cheese Industry Conference](http://cheeseconference.org/) is taking place in our own Madison, Wisconsin and it promises to bring out the best of our state’s dairy pride: a gathering of nearly 2,000 cheese industry leaders, suppliers, marketers and more, sharing information about the latest in cheese technology, new products, whey opportunities, product safety, marketing and additional issues affecting this industry. Of course I’ve *gouda* be there! [CONTINUE READING](https://www.trendingupstrategy.com/blog/guide-to-killer-trade-show-prospecting-at-wi-cheese-industry-conference) [0 Comments](https://www.trendingupstrategy.com/blog/guide-to-killer-trade-show-prospecting-at-wi-cheese-industry-conference#comments-listing) Topics: [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) [Trade Show Success](https://www.trendingupstrategy.com/blog/topic/trade-show-success) ## Outbound vs. Inbound: Marketing Spend vs. Marketing Investment \[INFOGRAPHIC\] by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) March 13, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/outbound%20vs%20inbound.jpg)](https://www.trendingupstrategy.com/blog/outbound-versus-inbound-marketing-spend-versus-marketing-investment) Those of you who know me well know that in a prior life I worked for a private equity company that focused on acquiring mid-size manufacturing companies.  I then became a small business owner/operator investing and running a specialized construction company.  I can tell you that it has not always been easy to make the long-term investment over the short-term instant results when it comes to marketing. Do you feel the same way? Seeing my logo on a web banner, my name on a billboard, or hearing my voice on a radio ad made me feel like I was doing something to promote my business. So many eyeballs, and so many ears! It’s gotta be working, right? [CONTINUE READING](https://www.trendingupstrategy.com/blog/outbound-versus-inbound-marketing-spend-versus-marketing-investment) [0 Comments](https://www.trendingupstrategy.com/blog/outbound-versus-inbound-marketing-spend-versus-marketing-investment#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Blogging ROI](https://www.trendingupstrategy.com/blog/topic/blogging-roi) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) [Marketing for Home Builders](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) ## What Inbound Marketing Is, & Why It's The Solution for Manufacturers by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) March 1, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Infographics_and_Offers/Traditional%20Marketing%20Infographic.png)](https://www.trendingupstrategy.com/blog/what-inbound-marketing-for-manufacturers-is-and-why-its-the-solution) Whether you’re ready or not, [manufacturer marketing](https://www.trendingupstrategy.com/blog/how-to-know-if-b2b-inbound-marketing-fits-your-manufacturing-company) has already been disrupted. Peoples' behaviors have changed, and they’re tuning out traditional marketing tactics. [CONTINUE READING](https://www.trendingupstrategy.com/blog/what-inbound-marketing-for-manufacturers-is-and-why-its-the-solution) [0 Comments](https://www.trendingupstrategy.com/blog/what-inbound-marketing-for-manufacturers-is-and-why-its-the-solution#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## How To Produce Useless Manufacturing Marketing Content in 3 Easy Steps by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) August 9, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/three_things_to_do_for_useless_content.jpg)](https://www.trendingupstrategy.com/blog/how-to-produce-useless-manufacturing-marketing-content-in-3-easy-steps) Ask any SEO company representative, and they’ll tell you that the fastest way to gain better rankings in search engines is to produce more content. *More is better* appears to be the motto when it comes to search engine optimization and rankings. And before Google (on which over 70% of searches is conducted) released its [four major algorithm parts](http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440) for search engine results quality, that was the truth. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-produce-useless-manufacturing-marketing-content-in-3-easy-steps) [1 Comment](https://www.trendingupstrategy.com/blog/how-to-produce-useless-manufacturing-marketing-content-in-3-easy-steps#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Blogging ROI](https://www.trendingupstrategy.com/blog/topic/blogging-roi) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## Is Social Media Spending Worth the Cost for Manufacturers? by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) July 11, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/amplify_manufacturing_content_with_social_media_speaker.jpg)](https://www.trendingupstrategy.com/blog/is-social-media-spending-worth-the-cost-for-manufacturers) Manufacturers are increasingly looking for new ways to generate leads online. In the process, decision-makers ask tough questions about social media ROI – questions that may be hard to answer early in a brand’s digital efforts. Most boil down to this: Is social media worth it? [CONTINUE READING](https://www.trendingupstrategy.com/blog/is-social-media-spending-worth-the-cost-for-manufacturers) [0 Comments](https://www.trendingupstrategy.com/blog/is-social-media-spending-worth-the-cost-for-manufacturers#comments-listing) Topics: [Social Media](https://www.trendingupstrategy.com/blog/topic/social-media) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## How To Know if B2B Inbound Marketing Fits Your Manufacturing Company by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) June 14, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/how_do_you_know_if_inbound_is_right_for_your_manufacturing_company.jpg)](https://www.trendingupstrategy.com/blog/how-to-know-if-b2b-inbound-marketing-fits-your-manufacturing-company) *How do I know if B2B inbound marketing is a good fit for our manufacturing company?* I understand where you’re coming from: after all, [marketing your B2B manufacturing company](https://www.trendingupstrategy.com/manufacturing) is difficult. If it were easy, everyone would be doing the same things with stellar results. Here’s our gauge for determining whether or not inbound would be a great fit for your manufacturing marketing needs. You’ll know that inbound marketing is a good fit if you’re experiencing the following at your manufacturing company: [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-know-if-b2b-inbound-marketing-fits-your-manufacturing-company) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-know-if-b2b-inbound-marketing-fits-your-manufacturing-company#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## Lead Gen Stuck in the 90's? Content Marketing Builds Sales Pipeline by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) April 1, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/90s_Lead_Gen_700x400.png)](https://www.trendingupstrategy.com/blog/lead-generation-stuck-in-90s-content-marketing-builds-sales-pipeline) Is your [manufacturing sales strategy](https://www.trendingupstrategy.com/blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies) built upon cold calling, trade shows, and other traditional lead generation tactics? Have you considered hiring an outside vendor to provide more leads - at a volume that seems too good to be true? Does your sales process seem convoluted, inefficient, and ineffective when it comes to generating new leads, or following up with new ones? It sounds to me like your [manufacturing company's lead generation tactics](https://www.trendingupstrategy.com/blog/focus-on-buyer-part-2-why-manufacturing-needs-inbound-sales-enablement) are stuck in the ‘90’s. Welcome to 2016: where [content marketing](https://www.trendingupstrategy.com/content) helps sales teams build more pipeline. [CONTINUE READING](https://www.trendingupstrategy.com/blog/lead-generation-stuck-in-90s-content-marketing-builds-sales-pipeline) [0 Comments](https://www.trendingupstrategy.com/blog/lead-generation-stuck-in-90s-content-marketing-builds-sales-pipeline#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) [Sales Enablement](https://www.trendingupstrategy.com/blog/topic/sales-enablement) ## Turn Your Industrial Manufacturing Website Into Your Top Seller by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) March 30, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/pbj.png)](https://www.trendingupstrategy.com/blog/turn-your-industrial-manufacturing-website-into-your-top-seller) You have completely updated your website as part of an effective manufacturing marketing plan; it is mobile friendly, has great images, and is easy to navigate. Now you sit back, and wait for your investment to churn out quality leads left and right. And you wait. All that time and energy and your website is still not generating enough quality leads. Everything you’ve read up to this point has told you – fix the website, and generate more B2B sales. So why aren’t you seeing enough quality leads? [CONTINUE READING](https://www.trendingupstrategy.com/blog/turn-your-industrial-manufacturing-website-into-your-top-seller) [0 Comments](https://www.trendingupstrategy.com/blog/turn-your-industrial-manufacturing-website-into-your-top-seller#comments-listing) Topics: [Website Development](https://www.trendingupstrategy.com/blog/topic/website-development) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## Why Manufacturers Should Blog More: Myth #2 Busted by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) March 1, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/inbound-myths-debunked.jpg)](https://www.trendingupstrategy.com/blog/why-manufacturers-should-blog-more-myth-busters) ## Myth #2: The only reason for manufacturers to blog is to share news updates. [Marketing for manufacturing companies](https://www.trendingupstrategy.com/manufacturing) often includes a blog on a company website. But it's a common misconception that blogs are just for PR updates and not an [educational resource.](https://www.trendingupstrategy.com/blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) If you're blogging only when you've won an award or to promote your own business**,** you're missing out on the benefits of blogging. Here are the top reasons you're missing out: [CONTINUE READING](https://www.trendingupstrategy.com/blog/why-manufacturers-should-blog-more-myth-busters) [0 Comments](https://www.trendingupstrategy.com/blog/why-manufacturers-should-blog-more-myth-busters#comments-listing) Topics: [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## Learning to Change in the Manufacturing Industry by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) January 15, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Turning-Marketing-on-its-Head.jpg)](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry) The manufacturing industry is changing fast – faster than any time in modern history since the first Model T rolled off the assembly line. Technology is advancing, breaking down barriers to market entry that once looked unassailable. [CONTINUE READING](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry) [0 Comments](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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