Those of you who know me well know that in a prior life I worked for a private equity company that focused on acquiring mid-size manufacturing companies.  I then became a small business owner/operator investing and running a specialized construction company.  I can tell you that it has not always been easy to make the long-term investment over the short-term instant results when it comes to marketing. Do you feel the same way?

Seeing my logo on a web banner, my name on a billboard, or hearing my voice on a radio ad made me feel like I was doing something to promote my business. So many eyeballs, and so many ears! It’s gotta be working, right?

When I get started on a strategy for a client at Trending Up, the most important question I ask is "what are your goals?". Obviously, the biggest goal for a home builder (or any industry business, for that matter) is to increase profits. It's my job to put together an executable marketing strategy that will get them there. However, part of our sales process here at Trending Up is to help the client identify exact pain points they're experiencing - so by the time they sign with us and we have our first strategy meeting, they answer my question much differently. 

Many home builder marketing strategies include traditional advertising techniques, cold calling, and other outdated methods that make measuring success very difficult. As a result, home builder marketing can be a costly endeavor.

This advice for reducing costs for home builder marketing spend are based on the inbound methodology. Here at Trending Up, we’re focused on the return on your investment, and the data that support that - so, these ways of reducing marketing costs for home builders include better ways to market that will increase your quality leads, as well.