Everyone knows the story of the old salesman: a world-weathered man who lugs a suitcase of samples from door-to-door in the July heat or the November slush or slogging through his rolodex late into the night, hustling to make ends meet. In the end, his hard work and charisma are rewarded in sales and grateful customers.
Decades ago, making unsolicited calls to generate new business leads was effective simply because there weren't many alternatives. But the era of the salesman has ended, and consequently, the effectiveness of marketing methods has also evolved. While sales still requires hard work, cold calling is as outdated as Don Draper and smoking in the office. The digital age has rendered the arduous and thankless practice of cold calling entirely obsolete.