--- title: Blog | Trending Up Strategy | Social Media description: Social Media | Educational information about all things digital to help market, sell, and grow your business today. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## Why Cold Calling Isn't The Answer to Lead Generation by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) April 4, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_41204386.jpg)](https://www.trendingupstrategy.com/blog/why-cold-calling-isnt-the-answer-to-lead-generation) Everyone knows the story of the old salesman: a world-weathered man who lugs a suitcase of samples from door-to-door in the July heat or the November slush or slogging through his rolodex late into the night, hustling to make ends meet.  In the end, his hard work and charisma are rewarded in sales and grateful customers.   Decades ago, making unsolicited calls to generate new business leads was effective simply because there weren't many alternatives.  But the era of the salesman has ended, and consequently, the [effectiveness of marketing methods](https://www.trendingupstrategy.com/inbound-marketing) has also evolved.  While sales still requires hard work, cold calling is as outdated as Don Draper and smoking in the office.  The digital age has rendered the arduous and thankless practice of cold calling entirely obsolete. [CONTINUE READING](https://www.trendingupstrategy.com/blog/why-cold-calling-isnt-the-answer-to-lead-generation) [0 Comments](https://www.trendingupstrategy.com/blog/why-cold-calling-isnt-the-answer-to-lead-generation#comments-listing) Topics: [Social Media](https://www.trendingupstrategy.com/blog/topic/social-media) [Sales Enablement](https://www.trendingupstrategy.com/blog/topic/sales-enablement) ## Is Social Media Spending Worth the Cost for Manufacturers? by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) July 11, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/amplify_manufacturing_content_with_social_media_speaker.jpg)](https://www.trendingupstrategy.com/blog/is-social-media-spending-worth-the-cost-for-manufacturers) Manufacturers are increasingly looking for new ways to generate leads online. In the process, decision-makers ask tough questions about social media ROI – questions that may be hard to answer early in a brand’s digital efforts. Most boil down to this: Is social media worth it? [CONTINUE READING](https://www.trendingupstrategy.com/blog/is-social-media-spending-worth-the-cost-for-manufacturers) [0 Comments](https://www.trendingupstrategy.com/blog/is-social-media-spending-worth-the-cost-for-manufacturers#comments-listing) Topics: [Social Media](https://www.trendingupstrategy.com/blog/topic/social-media) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## Should Sales Teams Use Social Media? by [Guest Blogger Barbara Schwenk](https://www.trendingupstrategy.com/blog/author/guest-blogger-barbara-schwenk)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Hubspot_Persona-Avatars/barbara_schwenk.jpg?width=35&name=barbara_schwenk.jpg) May 3, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_107859563.jpg)](https://www.trendingupstrategy.com/blog/should-sales-teams-use-social-media) I have to admit to some major annoyance lately by people trying to sell to me using social media.  Normally I’m a big proponent of [social media as a business tool](https://www.trendingupstrategy.com/social). Recently though, it seems like the sales pitch is in my inbox before I’ve finished clicking the “Accept” button to connect. It’s part of a bigger communication issue in our society often described like this: *We don’t listen with the intent to understand; we listen with the intent to reply.*  I mean, how can someone send me a sales pitch when they don’t even know what my pain point is? [CONTINUE READING](https://www.trendingupstrategy.com/blog/should-sales-teams-use-social-media) [0 Comments](https://www.trendingupstrategy.com/blog/should-sales-teams-use-social-media#comments-listing) Topics: [Social Media](https://www.trendingupstrategy.com/blog/topic/social-media) [Improving Close Ratio](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) ## Emojis: How to Use Them Correctly in Your Content Marketing by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) March 10, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/keep_it_100.png)](https://www.trendingupstrategy.com/blog/emojis-how-to-use-them-correctly-in-content-marketing) Emojis. You've seen them in your teen's texts. Twitter and Instagram are full of them. You've probably utilized them yourself in personal communication. But what about professional communication, and even marketing - are they appropriate, and if so, how do you use them well? *via @DanMentos* Emojis are tiny images used to depict an emotion, thought, or idea. They come preloaded on most smartphones today. As companies continue to embrace new technology and social media in their marketing strategies, more and more brands are starting to incorporate these into their communication. [CONTINUE READING](https://www.trendingupstrategy.com/blog/emojis-how-to-use-them-correctly-in-content-marketing) [0 Comments](https://www.trendingupstrategy.com/blog/emojis-how-to-use-them-correctly-in-content-marketing#comments-listing) Topics: [Social Media](https://www.trendingupstrategy.com/blog/topic/social-media) [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. [Sign up to receive our blog updates in your inbox.](https://www.julcreative.com/subscribe/jul-creative-inbound-smarketing-blog) ### Subscribe Here! ### Recent Posts ### Posts by Topic - [Inbound Marketing (28)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) - [Content Marketing (18)](https://www.trendingupstrategy.com/blog/topic/content-marketing) - [Marketing for B2B (15)](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) - [Sales Enablement (12)](https://www.trendingupstrategy.com/blog/topic/sales-enablement) - [Inbound Marketing for Home Contractors (10)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) - [Inbound Smarketing (10)](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) - [Increase Lead Generation (10)](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) - [Manufacturing Blogs (10)](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) - [Marketing Powered By Data (10)](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) - [association membership (10)](https://www.trendingupstrategy.com/blog/topic/association-membership) - [Inbound for Financial Institutions (9)](https://www.trendingupstrategy.com/blog/topic/inbound-for-financial-institutions) - [Blogging ROI (7)](https://www.trendingupstrategy.com/blog/topic/blogging-roi) - [quality leads (7)](https://www.trendingupstrategy.com/blog/topic/quality-leads) - [Improving Close Ratio (5)](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) - [Marketing Strategy (5)](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) - [Attraction Recruiting (4)](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) - [Buyer Personas (4)](https://www.trendingupstrategy.com/blog/topic/buyer-personas) - [Commercial Construction Marketing (4)](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) - [Construction (4)](https://www.trendingupstrategy.com/blog/topic/construction) - [Inbound Sales (4)](https://www.trendingupstrategy.com/blog/topic/inbound-sales) - [Social Media (4)](https://www.trendingupstrategy.com/blog/topic/social-media) - [Marketing for Home Builders (3)](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) - [Email Marketing (2)](https://www.trendingupstrategy.com/blog/topic/email-marketing) - [Personalization (2)](https://www.trendingupstrategy.com/blog/topic/personalization) - [Website Development (2)](https://www.trendingupstrategy.com/blog/topic/website-development) - [Nari Trade Show (1)](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) - [Overhead Door Industry (1)](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) - [Recruitment (1)](https://www.trendingupstrategy.com/blog/topic/recruitment) - [Trade Show Success (1)](https://www.trendingupstrategy.com/blog/topic/trade-show-success) see all [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)