--- title: Blog | Trending Up Strategy | Marketing Strategy description: Marketing Strategy | Educational information about all things digital to help market, sell, and grow your business today. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## #33DaysOfStrategy: What It Is & How It Works by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) May 8, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/DIY_marketing_plan_template/33days/social_promo/33day%20CTA%20-%2022Enter22%20-%20v1.jpg)](https://www.trendingupstrategy.com/blog/the-33-days-of-strategy-promotion) Today marks the start of Trending Up's #33DaysofStrategy, a celebration (and get-the-word-out-there promotion) of our latest product, the [DIY Agency-Level Marketing Plan](https://www.trendingupstrategy.com/marketing-plan-template-for-marketing-coordinators-launch-special).  [CONTINUE READING](https://www.trendingupstrategy.com/blog/the-33-days-of-strategy-promotion) [0 Comments](https://www.trendingupstrategy.com/blog/the-33-days-of-strategy-promotion#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) ## Specialized Construction Marketing Plan Pt 2: Create Content \[VIDEO\] by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) April 27, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/publish_relevant_content.jpg)](https://www.trendingupstrategy.com/blog/construction-strategic-marketing-planning-part-2-create-content-video) We recently published the [first part](https://www.trendingupstrategy.com/blog/specialized-construction-strategic-marketing-planning-part-1-strategy-video) in this series about specialized construction marketing planning. It starts with a [strategic marketing plan built for specialized construction](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-commercial-contractor) with clear goals and measurable, results-oriented tactics can help you build up a lead-generating machine for your business.  The second step is to create and distribute [content that's relevant to your target audience](https://www.trendingupstrategy.com/blog/create-relevant-content-for-measurable-marketing-strategy-results). Relevant content will attract this audience to your website when they're searching for solutions, and will establish trust with them when they read what you've published.  [CONTINUE READING](https://www.trendingupstrategy.com/blog/construction-strategic-marketing-planning-part-2-create-content-video) [0 Comments](https://www.trendingupstrategy.com/blog/construction-strategic-marketing-planning-part-2-create-content-video#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) [Commercial Construction Marketing](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) ## You + Inbound Marketing = <3 by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) February 14, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/brian_blog/brian_ashley_valentines.png)](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match) Well, today is the day.  The day that you, hopefully, got your act together and got that special someone in your life one of the typical, disgusting, pink and red, plush or chocolate presents.  If you haven’t gotten it already, then get your ass in gear and get to the closest drug or grocery store so you can stand in the card aisle with the rest of the assholes who forgot to pick something up and field the comments from every big-mouth person in the store, all containing the words “last” and “minute”. [CONTINUE READING](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match) [0 Comments](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) ## How The Packers' Loss Can Be A Lesson in Sales and Marketing Strategy by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) January 23, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/jenna_blog/jenna_engel_lambeau_field_packers.jpg)](https://www.trendingupstrategy.com/blog/how-the-packers-loss-can-be-a-lesson-in-sales-and-marketing-strategy) “They weren’t a better team, but they played a better game.” After the Packers’ bitter loss to the Falcons during yesterday’s division championship game, this was the sentiment that (begrudgingly) floated to the forefront of my thoughts. The Falcons weren’t an arguably better team, but yesterday, they absolutely played the game of football more successfully. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-the-packers-loss-can-be-a-lesson-in-sales-and-marketing-strategy) [0 Comments](https://www.trendingupstrategy.com/blog/how-the-packers-loss-can-be-a-lesson-in-sales-and-marketing-strategy#comments-listing) Topics: [Sales Enablement](https://www.trendingupstrategy.com/blog/topic/sales-enablement) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) ## Cost-Benefit Analysis: Hiring In-House vs. Outsourced Marketing Agency by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) January 18, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Outsourced_vs_in_bouse_marketing.jpg)](https://www.trendingupstrategy.com/blog/cost-benefit-analysis-hiring-in-house-versus-outsourced-marketing-agency) A strategic role like a VP or Chief Officer of Marketing has a big impact on your business. Depending on the size of your business, a director of marketing may have just as large an impact. Hiring for this role means a long and often difficult recruiting process, with the chance that the person hired may not be a good fit or will not have the leadership qualifications promised during the interview process. Outsourcing the responsibilities of a CMO to an agency or firm may be the right choice for your marketing investment due to a few key differentiators. [CONTINUE READING](https://www.trendingupstrategy.com/blog/cost-benefit-analysis-hiring-in-house-versus-outsourced-marketing-agency) [0 Comments](https://www.trendingupstrategy.com/blog/cost-benefit-analysis-hiring-in-house-versus-outsourced-marketing-agency#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. [Sign up to receive our blog updates in your inbox.](https://www.julcreative.com/subscribe/jul-creative-inbound-smarketing-blog) ### Subscribe Here! ### Recent Posts ### Posts by Topic - [Inbound Marketing (28)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) - [Content Marketing (18)](https://www.trendingupstrategy.com/blog/topic/content-marketing) - [Marketing for B2B (15)](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) - [Sales Enablement (12)](https://www.trendingupstrategy.com/blog/topic/sales-enablement) - [Inbound Marketing for Home Contractors (10)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) - [Inbound Smarketing (10)](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) - [Increase Lead Generation (10)](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) - [Manufacturing Blogs (10)](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) - [Marketing Powered By Data (10)](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) - [association membership (10)](https://www.trendingupstrategy.com/blog/topic/association-membership) - [Inbound for Financial Institutions (9)](https://www.trendingupstrategy.com/blog/topic/inbound-for-financial-institutions) - [Blogging ROI (7)](https://www.trendingupstrategy.com/blog/topic/blogging-roi) - [quality leads (7)](https://www.trendingupstrategy.com/blog/topic/quality-leads) - [Improving Close Ratio (5)](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) - [Marketing Strategy (5)](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) - [Attraction Recruiting (4)](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) - [Buyer Personas (4)](https://www.trendingupstrategy.com/blog/topic/buyer-personas) - [Commercial Construction Marketing (4)](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) - [Construction (4)](https://www.trendingupstrategy.com/blog/topic/construction) - [Inbound Sales (4)](https://www.trendingupstrategy.com/blog/topic/inbound-sales) - [Social Media (4)](https://www.trendingupstrategy.com/blog/topic/social-media) - [Marketing for Home Builders (3)](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) - [Email Marketing (2)](https://www.trendingupstrategy.com/blog/topic/email-marketing) - [Personalization (2)](https://www.trendingupstrategy.com/blog/topic/personalization) - [Website Development (2)](https://www.trendingupstrategy.com/blog/topic/website-development) - [Nari Trade Show (1)](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) - [Overhead Door Industry (1)](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) - [Recruitment (1)](https://www.trendingupstrategy.com/blog/topic/recruitment) - [Trade Show Success (1)](https://www.trendingupstrategy.com/blog/topic/trade-show-success) see all [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)