--- title: Blog | Trending Up Strategy | Personalization description: Personalization | Educational information about all things digital to help market, sell, and grow your business today. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## The Difference Between Ordinary & Extraordinary Home Contractor Marketing by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) February 15, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/All-Social-Images/millennials-looking-at-homebuilders-floorplans.jpg)](https://www.trendingupstrategy.com/blog/the-difference-between-ordinary-and-extraordinary-home-contractor-marketing) The housing marketing has improved, and people are choosing to build and renovate homes again. Is your company taking advantage of today's buyers looking for a home builder or contractor? Most will use combination of marketing tactics, whether it's a website, social media, trade shows, or similar media, to convert leads into customers. But how do you take your [home builder or contractor marketing strategy](https://www.trendingupstrategy.com/home-builders/contractors) from ordinary to e*xtra-ordinary?* [CONTINUE READING](https://www.trendingupstrategy.com/blog/the-difference-between-ordinary-and-extraordinary-home-contractor-marketing) [0 Comments](https://www.trendingupstrategy.com/blog/the-difference-between-ordinary-and-extraordinary-home-contractor-marketing#comments-listing) Topics: [Inbound Marketing for Home Contractors](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) [Email Marketing](https://www.trendingupstrategy.com/blog/topic/email-marketing) [Personalization](https://www.trendingupstrategy.com/blog/topic/personalization) ## 3 Key Association Membership Growth & Retention Tactics by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) January 26, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/key_strategies_to_grow_membership.jpg)](https://www.trendingupstrategy.com/blog/3-key-association-membership-growth-retention-tactics) If the biggest issue you face as an association is membership retention and growth, then congratulations - you’re in the majority. [CONTINUE READING](https://www.trendingupstrategy.com/blog/3-key-association-membership-growth-retention-tactics) [0 Comments](https://www.trendingupstrategy.com/blog/3-key-association-membership-growth-retention-tactics#comments-listing) Topics: [Personalization](https://www.trendingupstrategy.com/blog/topic/personalization) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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