Those of you who know me well know that in a prior life I worked for a private equity company that focused on acquiring mid-size manufacturing companies. I then became a small business owner/operator investing and running a specialized construction company. I can tell you that it has not always been easy to make the long-term investment over the short-term instant results when it comes to marketing. Do you feel the same way?
Seeing my logo on a web banner, my name on a billboard, or hearing my voice on a radio ad made me feel like I was doing something to promote my business. So many eyeballs, and so many ears! It’s gotta be working, right?