Smarketing Blog

The Difference Between Ordinary & Extraordinary Home Contractor Marketing

The housing marketing has improved, and people are choosing to build and renovate homes again. Is your company taking advantage of today's buyers looking for a home builder or contractor?

Most will use combination of marketing tactics, whether it's a website, social media, trade shows, or similar media, to convert leads into customers. But how do you take your home builder or contractor marketing strategy from ordinary to extra-ordinary?

Topics: Inbound Marketing for Home Contractors Email Marketing Personalization

Email is Dead...Said No One, Ever

Email marketing is not an ancient dinosaur close to extinction. It's alive and well. With 91% of U.S. consumers accessing email daily and 40 times more effective at turning leads into customers than social media (Facebook and Twitter), there is no evidence that email marketing is dead.

Topics: Content Marketing Email Marketing