You have completely updated your website as part of an effective manufacturing marketing plan; it is mobile friendly, has great images, and is easy to navigate. Now you sit back, and wait for your investment to churn out quality leads left and right. And you wait. All that time and energy and your website is still not generating enough quality leads. Everything you’ve read up to this point has told you – fix the website, and generate more B2B sales. So why aren’t you seeing enough quality leads?

The mobile era is truly upon us. According to the Pew Research Center, more than 90% of American adults own a cell phone. Of those, more than 60% own a smartphone with online capabilities. A growing number of Americans use their cell phones as their main means of connectivity, and these figures don’t even count devices like tablets and smartwatches.