Experts have estimated there are more than 1 billion sites on the world wide web. Even the most specialized site has thousands of rivals. In a world where competition expands daily, how can you learn to “market smart” – ensuring your message rises to the top and gets the attention of potential customers?

Buyer personas are generalized, fictional characters that represent a specific segment of your ideal customer base. You’ll create a different buyer persona for each of your commercial construction buyers that may have different company titles, goals, concerns, questions, and challenges. Typically, you’ll have 2-5 personas to start with.

Recently, the Content Marketing Institute released its 2015 B2B Manufacturing Content Marketing Report. The Institute discovered that businesses are developing new, sales-focused marketing approaches – but need to find innovative ways of attaining their goals!

Inbound Marketing takes great content as well as carefully gathered and cultivated data to help businesses build-marketing plans based on bringing customers IN. 

This is quite the opposite of traditional types of advertising that reach OUT to customers. In this data driven, search based age, it is important to engage your prospects and clients by publishing content, such as blogs, infographics, articles, videos, how-to’s, checklists, and eBooks.