--- title: Blog | Trending Up Strategy | Marketing Powered By Data description: Marketing Powered By Data | Educational information about all things digital to help market, sell, and grow your business today. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## How To Define and Target Qualified Leads for Marketing and Sales by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) February 20, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Sales%20Funnel%20-%20TU%20colors.png)](https://www.trendingupstrategy.com/blog/how-to-define-qualified-lead-for-marketing-sales) By developing content aligned to users’ needs at every step of your sales funnel, you can motivate prospects to self-qualify. This can save your sales team hundreds of hours annually, focusing your sales resources on clients who suit you best who are also ready to buy. An effective [inbound marketing strategy](https://www.trendingupstrategy.com/content-marketers-blueprint-strategy-creation) team will sit down with your sales and marketing teams to discover and create clear definitions for leads, marketing qualified leads, and sales qualified leads, along with defining simple ways to move buyers through the funnel from one stage to another using content on your site and a clear sales and marketing alignment. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-define-qualified-lead-for-marketing-sales) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-define-qualified-lead-for-marketing-sales#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## Why Specialized Construction Companies Need Specialized Marketing \[Infographic\] by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) February 8, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/construction_blueprint.jpg)](https://www.trendingupstrategy.com/blog/why-specialized-construction-companies-need-specialized-inbound-marketing-tactics-infographic) [Industrial construction business-to-business company marketing](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-commercial-contractor) is a complex, two-pronged necessity for businesses today to increase lead generation. [CONTINUE READING](https://www.trendingupstrategy.com/blog/why-specialized-construction-companies-need-specialized-inbound-marketing-tactics-infographic) [0 Comments](https://www.trendingupstrategy.com/blog/why-specialized-construction-companies-need-specialized-inbound-marketing-tactics-infographic#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Construction](https://www.trendingupstrategy.com/blog/topic/construction) ## Prove Your Marketing’s Value: Find the Metrics That Matter to You by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) November 29, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Hair%20so%20big.jpg)](https://www.trendingupstrategy.com/blog/prove-your-marketings-value-integrated-marketing-analytic-tools-metrics-that-matter) Listen, I get it.  You have a life, and you would prefer if it wasn’t spent totally in front of your computer screen.  At the same time, you want to make sure that you are making the right choices when it comes to your marketing efforts, and you also want to be able to show [the value of your marketing and how it impacts the bottom line of your business](https://www.julcreative.com/smarketing). [CONTINUE READING](https://www.trendingupstrategy.com/blog/prove-your-marketings-value-integrated-marketing-analytic-tools-metrics-that-matter) [0 Comments](https://www.trendingupstrategy.com/blog/prove-your-marketings-value-integrated-marketing-analytic-tools-metrics-that-matter#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) ## How Do Website Forms Capture My Visitors' Information? by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) August 17, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Buyers-Journey-Funnel.jpg)](https://www.trendingupstrategy.com/blog/how-do-website-forms-capture-my-visitors-information) Interactivity is crucial to inbound marketing. In a sense, every design choice in an [inbound marketing campaign](https://www.trendingupstrategy.com/inbound-marketing) should be built around a desire to interact with your prospective customer. However, that’s still only one part of the story. Sometimes, it’s necessary to directly solicit data from your prospects. How? [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-do-website-forms-capture-my-visitors-information) [0 Comments](https://www.trendingupstrategy.com/blog/how-do-website-forms-capture-my-visitors-information#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) ## How To Know if B2B Inbound Marketing Fits Your Manufacturing Company by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) June 14, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/how_do_you_know_if_inbound_is_right_for_your_manufacturing_company.jpg)](https://www.trendingupstrategy.com/blog/how-to-know-if-b2b-inbound-marketing-fits-your-manufacturing-company) *How do I know if B2B inbound marketing is a good fit for our manufacturing company?* I understand where you’re coming from: after all, [marketing your B2B manufacturing company](https://www.trendingupstrategy.com/manufacturing) is difficult. If it were easy, everyone would be doing the same things with stellar results. Here’s our gauge for determining whether or not inbound would be a great fit for your manufacturing marketing needs. You’ll know that inbound marketing is a good fit if you’re experiencing the following at your manufacturing company: [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-know-if-b2b-inbound-marketing-fits-your-manufacturing-company) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-know-if-b2b-inbound-marketing-fits-your-manufacturing-company#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## How to Advocate for Inbound Marketing & Win Buy-in at Your Organization by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) February 2, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Inbound-Marketing-Employee-Buy-in.jpg)](https://www.trendingupstrategy.com/blog/title-in-works-inbound-marketing-buy-in) Change is hard, and driving change in marketing strategy can be even harder. Sales, marketing, product development – all these teams have something to add when it comes to customer-centered content that ignites conversions. But trying to get everyone to see that is a challenge, especially once you factor in usual tensions between sales and marketing. [CONTINUE READING](https://www.trendingupstrategy.com/blog/title-in-works-inbound-marketing-buy-in) [0 Comments](https://www.trendingupstrategy.com/blog/title-in-works-inbound-marketing-buy-in#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) ## Learning to Change in the Manufacturing Industry by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) January 15, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Turning-Marketing-on-its-Head.jpg)](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry) The manufacturing industry is changing fast – faster than any time in modern history since the first Model T rolled off the assembly line. Technology is advancing, breaking down barriers to market entry that once looked unassailable. [CONTINUE READING](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry) [0 Comments](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## Manufacturers: A Fresh Content Marketing Strategy to Grow Your Profits in 2016 by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) January 13, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/jul-creative-buyer-personas.jpg)](https://www.trendingupstrategy.com/blog/manufacturers-a-fresh-content-marketing-strategy-to-grow-your-profits-in-2016) Recently, the Content Marketing Institute released its 2015 [B2B Manufacturing Content Marketing Report](http://www.slideshare.net/CMI/2015-b2b-manufacturing-content-marketing-benchmarks-budgets-and-trends-north-america/1). The Institute discovered that businesses are developing new, sales-focused marketing approaches – but need to find innovative ways of attaining their goals! [CONTINUE READING](https://www.trendingupstrategy.com/blog/manufacturers-a-fresh-content-marketing-strategy-to-grow-your-profits-in-2016) [0 Comments](https://www.trendingupstrategy.com/blog/manufacturers-a-fresh-content-marketing-strategy-to-grow-your-profits-in-2016#comments-listing) Topics: [Buyer Personas](https://www.trendingupstrategy.com/blog/topic/buyer-personas) [Blogging ROI](https://www.trendingupstrategy.com/blog/topic/blogging-roi) [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) ## Why Your Forms Aren't Converting by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) October 2, 2015 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Why-Your-Forms-Arent-Converting_.jpg)](https://www.trendingupstrategy.com/blog/why-your-forms-arent-converting) #### Forms are your interface for getting information about prospects, clarifying their expectations, and discovering how to serve them better. Data from a form is better than ordinary feedback: - It helps you develop “[buyer personas](https://www.julcreative.com/blog/how-can-buyer-personas-improve-my-business)” to improve your market segmentation; - It helps sales and marketing teams follow up, using their resources to best effect, we call this Smarketing; - It helps build trust between your enterprise and your prospect, leading to a sale. To get visitors to fill out forms, we suggested tailoring “top of the funnel” and “bottom of the funnel” offers to their needs. There's one challenge, though: Even those who love your offer won’t always fill out your form!   [CONTINUE READING](https://www.trendingupstrategy.com/blog/why-your-forms-arent-converting) [0 Comments](https://www.trendingupstrategy.com/blog/why-your-forms-arent-converting#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) ## What Is A Smart Field Form? by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) September 30, 2015 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-CTA-Froms-Smart-Fields.jpg)](https://www.trendingupstrategy.com/blog/what-is-a-smart-field-form) ###### Quality Control Through Responsive Data Collection Someone has come onto your website and has clicked a Call-to-Action, now they are directed to a landing page with a form that asks them information.  But what information is important to your sales team to help them talk to this prospect?   What is this prospects persona?  You want to ask them valuable questions and get unique information.  What if this prospect has already filled out a different form?  You want to ask them new questions, right?  To do this, use smart fields. [CONTINUE READING](https://www.trendingupstrategy.com/blog/what-is-a-smart-field-form) [0 Comments](https://www.trendingupstrategy.com/blog/what-is-a-smart-field-form#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. [Sign up to receive our blog updates in your inbox.](https://www.julcreative.com/subscribe/jul-creative-inbound-smarketing-blog) ### Subscribe Here! ### Recent Posts ### Posts by Topic - [Inbound Marketing (28)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) - [Content Marketing (18)](https://www.trendingupstrategy.com/blog/topic/content-marketing) - [Marketing for B2B (15)](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) - [Sales Enablement (12)](https://www.trendingupstrategy.com/blog/topic/sales-enablement) - [Inbound Marketing for Home Contractors (10)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) - [Inbound Smarketing (10)](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) - [Increase Lead Generation (10)](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) - [Manufacturing Blogs (10)](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) - [Marketing Powered By Data (10)](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) - [association membership (10)](https://www.trendingupstrategy.com/blog/topic/association-membership) - [Inbound for Financial Institutions (9)](https://www.trendingupstrategy.com/blog/topic/inbound-for-financial-institutions) - [Blogging ROI (7)](https://www.trendingupstrategy.com/blog/topic/blogging-roi) - [quality leads (7)](https://www.trendingupstrategy.com/blog/topic/quality-leads) - [Improving Close Ratio (5)](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) - [Marketing Strategy (5)](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) - [Attraction Recruiting (4)](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) - [Buyer Personas (4)](https://www.trendingupstrategy.com/blog/topic/buyer-personas) - [Commercial Construction Marketing (4)](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) - [Construction (4)](https://www.trendingupstrategy.com/blog/topic/construction) - [Inbound Sales (4)](https://www.trendingupstrategy.com/blog/topic/inbound-sales) - [Social Media (4)](https://www.trendingupstrategy.com/blog/topic/social-media) - [Marketing for Home Builders (3)](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) - [Email Marketing (2)](https://www.trendingupstrategy.com/blog/topic/email-marketing) - [Personalization (2)](https://www.trendingupstrategy.com/blog/topic/personalization) - [Website Development (2)](https://www.trendingupstrategy.com/blog/topic/website-development) - [Nari Trade Show (1)](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) - [Overhead Door Industry (1)](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) - [Recruitment (1)](https://www.trendingupstrategy.com/blog/topic/recruitment) - [Trade Show Success (1)](https://www.trendingupstrategy.com/blog/topic/trade-show-success) see all [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)