--- title: Blog | Trending Up Strategy | Commercial Construction Marketing description: Commercial Construction Marketing | Educational information about all things digital to help market, sell, and grow your business today. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## 5 Reasons Your Commercial Contractor Marketing Plan Needs Case Studies by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) October 13, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Case%20Study%20Pudding.jpg)](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans-0) Marketers used to see case studies as just an added bonus – the “whipped cream” on top of everything that their company does.  If they had the time to get around to them, they were great to use to brag with.  But, I am telling you that a [well-executed case study](https://www.julcreative.com/manufacturing-company-sees-results-with-data-powered-inbound-marketing), if used correctly, is far more important than that.  It isn’t a mere brag – it is PROOF of the industry-relevant, problem solving, superhero skills that your business is wielding. [CONTINUE READING](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans-0) [0 Comments](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans-0#comments-listing) Topics: [Inbound Marketing for Home Contractors](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) [Commercial Construction Marketing](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) ## How To Create Buyer Personas for Commercial Construction Marketing by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) April 28, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/interview_customers_when_creating_buyer_personas.jpg)](https://www.trendingupstrategy.com/blog/how-to-create-buyer-personas-for-your-commercial-construction-marketing) Buyer personas are generalized, fictional characters that represent a specific segment of your ideal customer base. You’ll create a different buyer persona for each of your [commercial construction buyers](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-commercial-contractor) that may have different company titles, goals, concerns, questions, and challenges. Typically, you’ll have 2-5 personas to start with. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-create-buyer-personas-for-your-commercial-construction-marketing) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-create-buyer-personas-for-your-commercial-construction-marketing#comments-listing) Topics: [Buyer Personas](https://www.trendingupstrategy.com/blog/topic/buyer-personas) [Commercial Construction Marketing](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) ## Specialized Construction Marketing Plan Pt 2: Create Content \[VIDEO\] by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) April 27, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/publish_relevant_content.jpg)](https://www.trendingupstrategy.com/blog/construction-strategic-marketing-planning-part-2-create-content-video) We recently published the [first part](https://www.trendingupstrategy.com/blog/specialized-construction-strategic-marketing-planning-part-1-strategy-video) in this series about specialized construction marketing planning. It starts with a [strategic marketing plan built for specialized construction](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-commercial-contractor) with clear goals and measurable, results-oriented tactics can help you build up a lead-generating machine for your business.  The second step is to create and distribute [content that's relevant to your target audience](https://www.trendingupstrategy.com/blog/create-relevant-content-for-measurable-marketing-strategy-results). Relevant content will attract this audience to your website when they're searching for solutions, and will establish trust with them when they read what you've published.  [CONTINUE READING](https://www.trendingupstrategy.com/blog/construction-strategic-marketing-planning-part-2-create-content-video) [0 Comments](https://www.trendingupstrategy.com/blog/construction-strategic-marketing-planning-part-2-create-content-video#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) [Commercial Construction Marketing](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) ## 5 Reasons for Case Studies in Commercial Contractor Marketing Plans by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) November 22, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Case%20Study%20Pudding.jpg)](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans) Marketers used to see case studies as just an added bonus – the “whipped cream” on top of everything that their company does.  If they had the time to get around to them, they were great to use to brag with.  But, I am telling you that a [well-executed case study](https://www.julcreative.com/manufacturing-company-sees-results-with-data-powered-inbound-marketing), if used correctly, is far more important than that.  It isn’t a mere brag – it is PROOF of the industry-relevant, problem solving, superhero skills that your business is wielding. [CONTINUE READING](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans) [0 Comments](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans#comments-listing) Topics: [Inbound Marketing for Home Contractors](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) [Commercial Construction Marketing](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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