Search engine optimization. Content creation. Social advertising. Viral video production. Banner ads. In the world of digital marketing, there are agencies that focus on each of these individual tactics. Then, there are agencies that focus on strategizing the combinations of these tactics that work best for you. Which do you need? And how do you know?

The team here at Jül recently published a new guide on choosing a digital marketing agency that meets your goals. We focused on comparing traditional digital agencies with an inbound smarketing agency model. Then, we gathered up the most frequently asked questions about the two, and even included the best questions to ask any agency you’re considering to make sure the answers align with your goals.

When it comes to selecting an agency, there are five big questions you need to ask yourself about your business and its needs to make a great decision.

1. What are my goals?

2. Do I need help with executing specific tactics, or do I need a full marketing and sales strategy, plus execution help, for success?

3. What metrics do I need to measure success?

4. What about follow-through - do I need help there, or is my sales team excellent at handling new leads?

5. Does the agency align with my company and team goals?

I encourage you to check out the new guide, downloadable here, to learn more about the difference between agency types and help you determine the exact one you’re looking for. In addition, we provide a handy 21-question survey that you can fill in as you talk to some agencies you’re considering.

Questions? Let us know! Email me directly at alicia@julcreative.com if you need some additional information on this important topic.