Smarketing Blog

How To Create Buyer Personas for Commercial Construction Marketing

Buyer personas are generalized, fictional characters that represent a specific segment of your ideal customer base. You’ll create a different buyer persona for each of your commercial construction buyers that may have different company titles, goals, concerns, questions, and challenges. Typically, you’ll have 2-5 personas to start with.

Topics: Buyer Personas Commercial Construction Marketing

How Can Buyer Personas Improve My Business?

When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of people. These are commonly called "buyer personas." HubSpot defined this term as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” 

The concept behind buyer personas is simple: a persona is a defined audience member where you have identified the persona's role, concerns, questions, and search patterns. Basically, the concept shows how your “perfect customer” would behave if he or she existed and made buying decisions. A buyer persona is an imperative part of your marketing strategy—the secret sauce as you put together a recipe for success.

Topics: Buyer Personas Content Marketing Inbound Marketing

Manufacturers: A Fresh Content Marketing Strategy to Grow Your Profits in 2016

Recently, the Content Marketing Institute released its 2015 B2B Manufacturing Content Marketing Report. The Institute discovered that businesses are developing new, sales-focused marketing approaches – but need to find innovative ways of attaining their goals!

Topics: Buyer Personas Blogging ROI Marketing Powered By Data

What is Inbound Marketing Anyways?

Inbound Marketing takes great content as well as carefully gathered and cultivated data to help businesses build-marketing plans based on bringing customers IN. 

This is quite the opposite of traditional types of advertising that reach OUT to customers. In this data driven, search based age, it is important to engage your prospects and clients by publishing content, such as blogs, infographics, articles, videos, how-to’s, checklists, and eBooks.

Topics: Buyer Personas Content Marketing

Intelligent Marketing Grows Your Business

Experts have estimated there are more than 1 billion sites on the world wide web. Even the most specialized site has thousands of rivals. In a world where competition expands daily, how can you learn to “market smart” – ensuring your message rises to the top and gets the attention of potential customers?

Topics: Buyer Personas

6 Steps Toward Great Content Creation

One of the fundamentals of inbound marketing is content creation. Put simply, content is the message that your inbound marketing strategy delivers to your buyer personas and customers. Without a good message, your inbound strategy won’t work the way you expect and want it to work.


Topics: Buyer Personas Social Media Content Marketing