Smarketing Blog

Jenna Orrock

Jenna Orrock

Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. She regularly speaks at engagements such as business associations to educate business owners on this very topic. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with acquired culinary skills.

Recent Posts by Jenna Orrock:

4 Ways To Shorten Your Sales Cycle Using Inbound Marketing Tactics

Many industries are weighed down with negativity about sales cycles. Sales pros might suspect the nature of their industry makes it impossible to accelerate the cycle. They may believe they are hampered by prospects' processes or corporate culture ... or that they just “can’t make up their minds.”

Topics: Content Marketing Inbound Marketing Sales Enablement

The Top 3 Tried-and-True Tips for Successful Marketing Content Management

Successful marketing content management is all about prioritization. However, with so much on your plate - managing social media, handling paid advertising, coordinating events and case studies, and more - how do you make sure you’re prioritizing when it comes to managing online marketing content? Keep reading for my top three tried-and-true tips for prioritizing and managing marketing content.

Topics: Content Marketing

Intelligent Marketing Grows Your Business

Experts have estimated there are more than 1 billion sites on the world wide web. Even the most specialized site has thousands of rivals. In a world where competition expands daily, how can you learn to “market smart” – ensuring your message rises to the top and gets the attention of potential customers?

Topics: Buyer Personas

How To Increase Visitors To Your Company's Blog by 100%

Blogging experts agree that the #1 most important aspect of popularity is great content. But that seems like the easy part. The struggle seems to be: how do you get more people to your blog in the first place?

Business leaders struggle with how to increase blog traffic while leveraging social media – but it’s easier than it looks when you start with a strategic plan for creating content that's relevant to your ideal buyers - the ones you want to read your blog. When you start viewing the blog writing through the eyes of your prospects, you'll start increasing visitors. Here are some other tips.

Topics: Content Marketing Blogging ROI

How To Create Buyer Personas for Commercial Construction Marketing

Buyer personas are generalized, fictional characters that represent a specific segment of your ideal customer base. You’ll create a different buyer persona for each of your commercial construction buyers that may have different company titles, goals, concerns, questions, and challenges. Typically, you’ll have 2-5 personas to start with.

Topics: Buyer Personas Commercial Construction Marketing

4 ½ Steps to Killer Prospecting at the WI Cheese Industry Conference

Whenever my friends come to visit me in Wisconsin, our meals consist of the staples that make up the dairy state’s diet: cheese, beer, and more cheese!

This week, the 2017 WI Cheese Industry Conference is taking place in our own Madison, Wisconsin and it promises to bring out the best of our state’s dairy pride: a gathering of nearly 2,000 cheese industry leaders, suppliers, marketers and more, sharing information about the latest in cheese technology, new products, whey opportunities, product safety, marketing and additional issues affecting this industry. Of course I’ve gouda be there!

Topics: Manufacturing Blogs Trade Show Success

Key Metrics To Track For an Inbound Marketing Home Contracting Campaign

Tracking metrics is crucial for effective contractor marketing. Unfortunately, many small and mid-sized businesses engage in contractor marketing without understanding all the metrics involved, or why they matter to their bottom line. Understanding and recording metrics is crucial for optimizing marketing spend and knowing where your efforts are delivering ROI. 

Let’s look at some of the critical metrics that are keys to evaluate home contractor marketing performance:

Topics: Blogging ROI Inbound Marketing Inbound Marketing for Home Contractors

Why Cold Calling Isn't The Answer to Lead Generation

Everyone knows the story of the old salesman: a world-weathered man who lugs a suitcase of samples from door-to-door in the July heat or the November slush or slogging through his rolodex late into the night, hustling to make ends meet.  In the end, his hard work and charisma are rewarded in sales and grateful customers.  

Decades ago, making unsolicited calls to generate new business leads was effective simply because there weren't many alternatives.  But the era of the salesman has ended, and consequently, the effectiveness of marketing methods has also evolved.  While sales still requires hard work, cold calling is as outdated as Don Draper and smoking in the office.  The digital age has rendered the arduous and thankless practice of cold calling entirely obsolete.

Topics: Social Media Sales Enablement

How To Improve Your Overhead Door Manufacturing Company's Valuation

So, it’s the end of the year and you are trying to get a handle on the overall value, monetary worth, of your overhead door company.  The struggle lies in the fact that you have huge swings in revenue because your door installs come at random times throughout the year.  It makes it incredibly hard for you to predict the amount of money that you will bring in year over year. So, how do you convert your business into one that has a steadier and even larger stream of revenue?

Topics: Inbound Marketing Inbound Smarketing Inbound Sales

How to Set Up Your Overhead Door Manufacturing Sales Team for Success

They need nice, new phones, right?  Oh, and fancy, wireless headsets – looking like Britney Spears ready to cold call some fools.  Bring in the stack of overhead door marketing brochures that we just got back from the printer and make sure they all have plenty of those.  Our radio ads are kicking butt and our mailers are hitting almost every household in the zip codes around my business. So, honestly the phones should just be ringing, right?

Topics: Inbound Marketing Inbound Smarketing Inbound Sales