Smarketing Blog

Trade Shows Are Showrooms for Your Website

As I sat down to write this post, I immediately dove into researching statistics, articles, and trends about maximizing success at trade shows. About 10 minutes into my search, with multiple tabs open across multiple windows, I stopped. And I laughed. Where was the first place that I went to jump-start my ideas? The internet. Google searches. Websites. 

Topics: Website Development Inbound Marketing Nari Trade Show

Trade Show Prospecting: Misadventures of an Inbound Coordinator

Removing the Training Wheels & Riding Solo at a Local Trade Show

Recently, I was challenged to attend a local trade show - by myself. Gulp. The opportunity was the 2016 Milwaukee NARI Spring Home Improvement Show, which I love. I regularly spend my weekends binge-watching Flip or Flop, To Catch a Contractor and/or Property Brothers. I fancy myself a little handy and always seem to be painting one of the rooms in my apartment. But I'm not a sales person; I'm a marketing coordinator. Hence, my nerves.

Topics: Inbound Marketing Nari Trade Show