--- title: Blog | Trending Up Strategy | Samantha Lennox description: "Samantha is an Inbound Marketing Coordinator with a background in design and marketing. Highly caffeinated, with a combination of tenacity and charm, she never takes herself too seriously. Loves calling Milwaukee, WI her home, playing kickball, and social media. Volunteers her free time to local nonprofits: Islands of Brilliance, Design Like Mad, and Habitat for Humanity." --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ![Samantha Lennox](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) ## Samantha Lennox Samantha is an Inbound Marketing Coordinator with a background in design and marketing. Highly caffeinated, with a combination of tenacity and charm, she never takes herself too seriously. Loves calling Milwaukee, WI her home, playing kickball, and social media. Volunteers her free time to local nonprofits: Islands of Brilliance, Design Like Mad, and Habitat for Humanity. ### Recent Posts by Samantha Lennox: ## How Attraction Recruiting Changes the Game for High Volume Recruiting by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) June 8, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/All-Social-Images/attraction-recruiting-strategy.jpg)](https://www.trendingupstrategy.com/blog/how-attraction-recruiting-changes-the-game-for-high-volume-recruiting) As you're reading this, there are millions of HR recruiters pouring over hundreds of resumés struggling to find the right candidates to fill their open positions. Globally, 38% of employers are having [difficulty filling jobs](http://www.manpowergroup.com/wps/wcm/connect/408f7067-ba9c-4c98-b0ec-dca74403a802/2015_Talent_Shortage_Survey-lo_res.pdf?MOD=AJPERES&ContentCache=NONE).  The talent shortage is only expected to rise, putting increasing pressure on recruiting teams to source and hire highly-qualified candidates.  It's time to ask yourself if your current recruiting strategy will attract, engage, nurture, and hire top talent, ensuring your company stays competitive and maintains serving clients? Attraction recruiting is the alternative to ineffective traditional recruiting methods. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-attraction-recruiting-changes-the-game-for-high-volume-recruiting) [1 Comment](https://www.trendingupstrategy.com/blog/how-attraction-recruiting-changes-the-game-for-high-volume-recruiting#comments-listing) Topics: [Attraction Recruiting](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) ## Email is Dead...Said No One, Ever by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) March 16, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_290301047.jpg)](https://www.trendingupstrategy.com/blog/email-is-not-dead-its-alive-and-well) Email marketing is not an ancient dinosaur close to extinction. It's alive and well. With [91% of U.S. consumers accessing email daily](http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails) and 40 times more effective at turning leads into customers than social media (Facebook and Twitter), there is no evidence that email marketing is dead. [CONTINUE READING](https://www.trendingupstrategy.com/blog/email-is-not-dead-its-alive-and-well) [0 Comments](https://www.trendingupstrategy.com/blog/email-is-not-dead-its-alive-and-well#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Email Marketing](https://www.trendingupstrategy.com/blog/topic/email-marketing) ## Emojis: How to Use Them Correctly in Your Content Marketing by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) March 10, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/keep_it_100.png)](https://www.trendingupstrategy.com/blog/emojis-how-to-use-them-correctly-in-content-marketing) Emojis. You've seen them in your teen's texts. Twitter and Instagram are full of them. You've probably utilized them yourself in personal communication. But what about professional communication, and even marketing - are they appropriate, and if so, how do you use them well? *via @DanMentos* Emojis are tiny images used to depict an emotion, thought, or idea. They come preloaded on most smartphones today. As companies continue to embrace new technology and social media in their marketing strategies, more and more brands are starting to incorporate these into their communication. [CONTINUE READING](https://www.trendingupstrategy.com/blog/emojis-how-to-use-them-correctly-in-content-marketing) [0 Comments](https://www.trendingupstrategy.com/blog/emojis-how-to-use-them-correctly-in-content-marketing#comments-listing) Topics: [Social Media](https://www.trendingupstrategy.com/blog/topic/social-media) [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) ## Why Manufacturers Should Blog More: Myth #2 Busted by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) March 1, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/inbound-myths-debunked.jpg)](https://www.trendingupstrategy.com/blog/why-manufacturers-should-blog-more-myth-busters) ## Myth #2: The only reason for manufacturers to blog is to share news updates. [Marketing for manufacturing companies](https://www.trendingupstrategy.com/manufacturing) often includes a blog on a company website. But it's a common misconception that blogs are just for PR updates and not an [educational resource.](https://www.trendingupstrategy.com/blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) If you're blogging only when you've won an award or to promote your own business**,** you're missing out on the benefits of blogging. Here are the top reasons you're missing out: [CONTINUE READING](https://www.trendingupstrategy.com/blog/why-manufacturers-should-blog-more-myth-busters) [0 Comments](https://www.trendingupstrategy.com/blog/why-manufacturers-should-blog-more-myth-busters#comments-listing) Topics: [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## Trade Show Prospecting: Misadventures of an Inbound Coordinator by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) February 22, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-riding-solo.jpg)](https://www.trendingupstrategy.com/blog/misadventures-of-an-inbound-marketing-coordinator-trade-show-prospecting) ## Removing the Training Wheels & Riding Solo at a Local Trade Show Recently, I was challenged to attend a local trade show - by myself. Gulp. The opportunity was the 2016[Milwaukee NARI Spring Home Improvement Show](http://www.milwaukeenari.org/Events/Spring-Home-Improvement-Show), which I love. I regularly spend my weekends binge-watching Flip or Flop, To Catch a Contractor and/or Property Brothers. I fancy myself a little handy and always seem to be painting one of the rooms in my apartment. But I'm not a sales person; I'm a marketing coordinator. Hence, my nerves. [CONTINUE READING](https://www.trendingupstrategy.com/blog/misadventures-of-an-inbound-marketing-coordinator-trade-show-prospecting) [0 Comments](https://www.trendingupstrategy.com/blog/misadventures-of-an-inbound-marketing-coordinator-trade-show-prospecting#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Nari Trade Show](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. [Sign up to receive our blog updates in your inbox.](https://www.julcreative.com/subscribe/jul-creative-inbound-smarketing-blog) ### Subscribe Here! ### Recent Posts ### Posts by Topic - [Inbound Marketing (28)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) - [Content Marketing (18)](https://www.trendingupstrategy.com/blog/topic/content-marketing) - [Marketing for B2B (15)](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) - [Sales Enablement (12)](https://www.trendingupstrategy.com/blog/topic/sales-enablement) - [Inbound Marketing for Home Contractors (10)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) - [Inbound Smarketing (10)](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) - [Increase Lead Generation (10)](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) - [Manufacturing Blogs (10)](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) - [Marketing Powered By Data (10)](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) - [association membership (10)](https://www.trendingupstrategy.com/blog/topic/association-membership) - [Inbound for Financial Institutions (9)](https://www.trendingupstrategy.com/blog/topic/inbound-for-financial-institutions) - [Blogging ROI (7)](https://www.trendingupstrategy.com/blog/topic/blogging-roi) - [quality leads (7)](https://www.trendingupstrategy.com/blog/topic/quality-leads) - [Improving Close Ratio (5)](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) - [Marketing Strategy (5)](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) - [Attraction Recruiting (4)](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) - [Buyer Personas (4)](https://www.trendingupstrategy.com/blog/topic/buyer-personas) - [Commercial Construction Marketing (4)](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) - [Construction (4)](https://www.trendingupstrategy.com/blog/topic/construction) - [Inbound Sales (4)](https://www.trendingupstrategy.com/blog/topic/inbound-sales) - [Social Media (4)](https://www.trendingupstrategy.com/blog/topic/social-media) - [Marketing for Home Builders (3)](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) - [Email Marketing (2)](https://www.trendingupstrategy.com/blog/topic/email-marketing) - [Personalization (2)](https://www.trendingupstrategy.com/blog/topic/personalization) - [Website Development (2)](https://www.trendingupstrategy.com/blog/topic/website-development) - [Nari Trade Show (1)](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) - [Overhead Door Industry (1)](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) - [Recruitment (1)](https://www.trendingupstrategy.com/blog/topic/recruitment) - [Trade Show Success (1)](https://www.trendingupstrategy.com/blog/topic/trade-show-success) see all [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)