--- title: 16 Useful-ish Ways to Measure The Value Your Association Brings description: Here are 16 things you can do to get a handle on where you are sitting in the minds of your association members... the value of your association membership. image: http://www.trendingupstrategy.com/hubfs/Happy%20Guy.jpg --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## 16 Useful-ish Ways to Measure The Value Your Association Brings by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) March 16, 2017 - [Tweet](https://twitter.com/share) ![Happy Guy.jpg](http://www.trendingupstrategy.com/hs-fs/hubfs/Happy%20Guy.jpg?width=307&name=Happy%20Guy.jpg)So, you are wondering if you are offering enough [membership value as an association](https://www.trendingupstrategy.com/speaker-opportunities-for-your-business-organization-jenna-engel?hsCtaTracking=b3d737f5-9b9a-45ab-a54c-4df25a13a09c%7C23f9654f-3e18-475a-8734-f5d9e23be6cb&__hstc=144511786.c6c0505f6839da25aa7b45bd34fc9cb6.1486063114612.1486571586963.1486587941823.9&__hssc=144511786.2.1486587941823&__hsfp=489752510).  That is awesome that you are even thinking about it. Having it at the top of mind is so crucial because, as you know, your members are the life blood of your organization.  You HAVE to keep them happy. So, how do you measure the value that they receive and make sure that you are keeping them more than content?  Here are 16 ideas of things you can do to get a handle on where you are sitting in the minds of your members to make sure that you are offering enough value with your association membership. **1.** Ask your members about their new business. See if the number of clients they are getting is increasing due to their membership. **2.** Check the number of people that continue their membership year over year. **3.** Open your next meeting with a bad joke – if you get a fair amount of laughter it’s a good sign. Maybe it’s not a bad joke, but try to stay aware of the “temperature” of the meeting. Are people generally happy?  Sitting quiet?  Sleeping?  Crying in the corner? **4.** Count the number of empty chairs. If the options of where to sit are increasing meeting after meeting, there is obviously a problem. **![Drunk Association Member.png](https://www.trendingupstrategy.com/hs-fs/hubfs/Drunk%20Association%20Member.png?width=302&name=Drunk%20Association%20Member.png)5.** Offer alcohol at the meeting or maybe some sort of upper. Are people getting social and having fun or are they using it more like medicine… like my Uncle Tom? (Don’t really offer drugs. That was a joke.  I won’t point out jokes often, but I think it was necessary in this case.) **6.** Start a suggestion box. **7.** Talk to them candidly after a meeting. “Hey \[insert member’s name\], did you catch the game last night? How would you rank the value you get from our association on a scale of 1 to 30 and why?” **8.** Send out a survey over email. **9.** Take note of the number of new members to your association. In many cases a large increase can be due to great word of mouth after you offer [unique, valuable opportunities](https://www.trendingupstrategy.com/speaker-opportunities-for-your-business-organization-jenna-engel?hsCtaTracking=b3d737f5-9b9a-45ab-a54c-4df25a13a09c%7C23f9654f-3e18-475a-8734-f5d9e23be6cb&__hstc=144511786.c6c0505f6839da25aa7b45bd34fc9cb6.1486063114612.1486571586963.1486587941823.9&__hssc=144511786.2.1486587941823&__hsfp=489752510). **10.** If you recently held a networking event, ask if any prospects were found. **11.** Ask them to discuss some of the things they have learned from recent opportunities you have provided and pray that someone has something to say. **12.** Open a discussion about new ideas that they have received from meetings and that they have implemented in their business. **13.** Start a sing along of “[If You’re Happy and You Know It](https://www.youtube.com/watch?v=hwTwt4oIW3U)” – see what happens. **14.** Set up some one-on-one meetings. **15.** Hidden microphones in the restrooms. (Again… jokes. Don’t really do that shit.) **16.** Flat out ask them if there is any way in their eyes that you could raise the bar on the value they get.    ![Value.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Value.jpg?width=198&name=Value.jpg)Value is a hard thing to measure because it is so fluid.  The opinion of it is so easily changed.  Think about how you attribute value to things.  It’s not necessarily a constant state of being.  In many ways, it is determined on a case to case basis.  The fact of the matter is that you can have one bad meeting and the sense of total value can be terribly skewed. That is why it is so important to continually seek out and schedule [meaningful opportunities for your members](https://www.trendingupstrategy.com/speaker-opportunities-for-your-business-organization-jenna-engel?hsCtaTracking=b3d737f5-9b9a-45ab-a54c-4df25a13a09c%7C23f9654f-3e18-475a-8734-f5d9e23be6cb&__hstc=144511786.c6c0505f6839da25aa7b45bd34fc9cb6.1486063114612.1486571586963.1486587941823.9&__hssc=144511786.2.1486587941823&__hsfp=489752510).  Opportunities that allow for the ways mentioned above to measure value to result in positive responses.  Find new networking opportunities to get your members in front of prospects.  Bring in fresh [association speakers that offer relevant, actionable content](https://www.trendingupstrategy.com/speaker-opportunities-for-your-business-organization-jenna-engel?hsCtaTracking=b3d737f5-9b9a-45ab-a54c-4df25a13a09c%7C23f9654f-3e18-475a-8734-f5d9e23be6cb&__hstc=144511786.c6c0505f6839da25aa7b45bd34fc9cb6.1486063114612.1486571586963.1486587941823.9&__hssc=144511786.2.1486587941823&__hsfp=489752510).  The more ways that you can make sure that your offerings are staying fresh and relevant – the better. And hey, if you really try that sing along of “If You Are Happy and You Know It”… please send us a video! [![Watch this testimonial video for an association speaker with actionable topics.](https://no-cache.hubspot.com/cta/default/404404/b3d737f5-9b9a-45ab-a54c-4df25a13a09c.png)](https://cta-redirect.hubspot.com/cta/redirect/404404/b3d737f5-9b9a-45ab-a54c-4df25a13a09c) Topics: [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) ### About the Author: ### [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=100&name=44179875_10156868119424595_6988195911268564992_n.jpg) Brian is the Creative Director at Trending Up. He has a smokin' hot wife and three awesome kids. When he's not designing graphics, creating videos and working on marketing strategies, Brian enjoys drawing, breakfast food and being nice. [Facebook](https://www.facebook.com/brian.bzdawka) [LinkedIn](https://www.linkedin.com/in/brian-bzdawka-5582a66) [Website](http://www.briandrawsmovies.com/) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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