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5 Online Marketing Tips For Law Firms

While an attorney likely enters into the study of law because of a passion for justice or an acute love of legal jurisprudence, they still need clients in order to pay the bills. Attorneys that ignore the importance of online marketing are failing to tap into one of the best resources for finding new clients to represent. Thanks to efficient online attraction methods like eBooks, blogging, and social media attorneys can promote their law firms online in ways that will bring clients into their office and grow their firm's bottom line.

These five tips are great ways that attorneys can market their firm online as a legal solution that people should trust.

1. Avoid Talking Over People's Heads

While marketing online, you want the content to be relatable. While lawyers certainly have acquired a vast amount of legal knowledge and expertise as a result of law school and their legal practice, there is no need to talk that way while marketing. Keep your marketing engaging, straight-forward and spoken in a manner that anyone can understand. After all, you aren't marketing to attorneys. You are marketing your law firm to potential clients.

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2. Don't Be Afraid to Engage

One of the best things you can do online is to market yourself in an engaging way. Quite literally, this means you
can feel free to engage with potential clients. Showcase what your firm offers clients in an engaging way by responding to questions about your firm on social media platforms. While you should certainly avoid offering any legal advice on the Internet, don't hesitate to use the friendly and affable personality that nets you clients in real life. This strategy works wonders online as well.

3. Make a Great Impression before Potential Clients Contact You

Create a compelling online presence on all of your chosen social media platforms. A bland or uneventful online marketing strategy could prevent clients from calling in the first place, but even if they do, they probably won't be all that enthusiastic about the possibility of your law firm representing their interests. By demonstrating an authentic voice and personality online, potential clients will be enthusiastic about your firm and all that it offers before they event pick up the phone or email you.

4. Include Any Necessary Legal Disclaimers While Marketing

On occasion, you may find it necessary to conduct a promotion of sorts online. When and if you do, clarify any and all communications by adding legal disclaimers where necessary. As a general rule, if you wouldn't say this as an attorney to a potential client when you visit in person, it is probably best to avoid saying it in an online promotion as well.

5. Start Today

The moment you get active online is the moment you open the doors to the possibility that more great clients will walk through the doors of your legal practice. Avoid overthinking or falling into analysis paralysis. Instead, embrace the possibilities that online marketing provides for your law firm by taking the proactive steps to get your firm's message online.

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Topics: Content Marketing