Marketers used to see case studies as just an added bonus – the “whipped cream” on top of everything that their company does. If they had the time to get around to them, they were great to use to brag with. But, I am telling you that a well-executed case study, if used correctly, is far more important than that. It isn’t a mere brag – it is PROOF of the industry-relevant, problem solving, superhero skills that your business is wielding.
