I have to admit to some major annoyance lately by people trying to sell to me using social media. Normally I’m a big proponent of social media as a business tool. Recently though, it seems like the sales pitch is in my inbox before I’ve finished clicking the “Accept” button to connect. It’s part of a bigger communication issue in our society often described like this: We don’t listen with the intent to understand; we listen with the intent to reply. I mean, how can someone send me a sales pitch when they don’t even know what my pain point is?
