--- title: Email is Dead...Said No One, Ever description: Five tips to take your email marketing out of the Stone Age and into the 21st Century. image: https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_290301047.jpg --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## Email is Dead...Said No One, Ever by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) March 16, 2016 - [Tweet](https://twitter.com/share) ![shutterstock_290301047.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/shutterstock_290301047.jpg?width=413&name=shutterstock_290301047.jpg "shutterstock_290301047.jpg")Email marketing is not an ancient dinosaur close to extinction. It's alive and well. With [91% of U.S. consumers accessing email daily](http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails) and 40 times more effective at turning leads into customers than social media (Facebook and Twitter), there is no evidence that email marketing is dead. Now that we have your attention, are you making any of these common mistakes? Here's a quick quiz - and some advice to take your email marketing out of the Stone Age and into the 21st Century. ## **![checking-your-email-on-a-smart-phone.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/checking-your-email-on-a-smart-phone.jpg?width=322&name=checking-your-email-on-a-smart-phone.jpg "checking-your-email-on-a-smart-phone.jpg")**1. Your messages are not responsive A whopping [33% of email opens occurred on an iPhone and 55% of opens are on mobile devices,](http://blog.capterra.com/statistics-email-marketing-not-dead/) which means if your messege isn't mobile friendly you could be missing out. It's not enough to have a responsive website; the emails you're sending need to be responsive as well.  ## 2. You're not nurturing leads Emails generate [50% more sales and is one of the single most effective way](http://www.entrepreneur.com/article/251752) to build a relationship with customers. [Lead nurturing](https://www.trendingupstrategy.com/b2b-construction-companies-use-lead-nurturing-to-stay-top-of-mind) is critical to converting a lead to a customer by engaging and education a lead you're adding value, and this is generally done via email. Set up a workflow to navigate your lead through the buyer's journey will save time and increase your ROI. ## 3. You bought a list It sounds like a great idea, doesn't it? What's so bad about buying a list of "qualified leads," and all you have to do email them? The issue is that the receivers haven't given you permission to email them, and are very likely to mark your business as spam (which can hurt your overall rankings in search engine results). Utilizing [inbound methods](https://www.trendingupstrategy.com/inbound-marketing-is-smart-marketing) can attract prospects that convert to leads, giving you permission to communicate with them. These leads are more likely to open your emails and respond to communication, because they're already interested in your product. ## **![Personalize-your-email-message.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/Personalize-your-email-message.jpg?width=439&name=Personalize-your-email-message.jpg "Personalize-your-email-message.jpg")**4. You don't customize Recipients want to feel special. If they sense their message was part of a blast to all of your contacts in the CRM they will be turned off. [Personalization in subject lines see 26% more opens.](http://blog.capterra.com/statistics-email-marketing-not-dead/) Take a few extra seconds and personalize the message based on interest they've shown. With software like HubSpot, you can quickly add a personal greeting and send smart messages all at once using tokens. ## 5. The subject line s\*\*ks You have 50 characters to make an impression and engage with the lead. Keeping it short and simple can increase the open rate. Don't use baroque language or make false promises. This is a great place to add a sense of urgency (Only 24 Hours, Today Only, etc.). HubSpot created a list of [Spam Trigger Words](http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx), so reference this list and avoid these phrases. **Pro tip:** Test out A/B messages to see how your audience reacts. Measure which message is more effective. Email marketing is adapting to the modern buyer who is digitally-savvy, well-researched, and wants to feel valued. If your emails are not getting opened, they're not getting seen, and they're definitely not being shared. Don't be become extinct by using outdated email techniques.   Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Email Marketing](https://www.trendingupstrategy.com/blog/topic/email-marketing) ### About the Author: ### [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox) ![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) Samantha is an Inbound Marketing Coordinator with a background in design and marketing. Highly caffeinated, with a combination of tenacity and charm, she never takes herself too seriously. Loves calling Milwaukee, WI her home, playing kickball, and social media. Volunteers her free time to local nonprofits: Islands of Brilliance, Design Like Mad, and Habitat for Humanity. [Facebook](https://www.facebook.com/samantha.lennox.7) [LinkedIn](https://www.linkedin.com/in/samantha-lennox-2a947721) [Twitter](https://twitter.com/SamanthaLennox1) [Website](https://www.julcreative.com) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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