--- title: How to Improve Membership Engagement for Your Association description: "Membership Engagement: Knowing what your members want and knowing how to keep them happy is going to keep your association chugging for many years to come." image: https://www.trendingupstrategy.com/hubfs/Engagement%20=%20Fuel.jpeg --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## How to Improve Membership Engagement for Your Association by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) December 27, 2016 - [Tweet](https://twitter.com/share) ![Hmmm... I wonder.png](https://www.trendingupstrategy.com/hs-fs/hubfs/Hmmm...%20I%20wonder.png?width=333&name=Hmmm...%20I%20wonder.png)So, to start off… what the hell is membership engagement? I know a lot of you might have been thinking that.  Well, that’s ok because there isn’t a clear cut answer.  Membership Engagement isn’t just the newest buzzword that people like to sling around - it’s a real thing, but it will mean something different to each association.  Let’s break it down!   ## Membership Alright, that is pretty clear… I mean I hope it is.  If you don’t know what that is I’m not sure how or why you have an association at all.  Members are your life blood. They are your reason for being.  Getting and keeping members a part of your organization is critical for your association’s survival. So, you need to find [a way to attract new members](https://www.julcreative.com/speaker-opportunities-for-your-business-organization-jenna-engel) and to make them want to stick around.  You need to keep them interested… you need to keep them engaged. ## Engagement ![Engagement = Fuel.jpeg](https://www.trendingupstrategy.com/hs-fs/hubfs/Engagement%20=%20Fuel.jpeg?width=357&name=Engagement%20=%20Fuel.jpeg)If you think of your association as a car, engagement is the fuel that keeps it running.  But, just like fuel - there are different types.  So, it can mean something different to each association. A simple way to look at it would be: ### Your Members + Action = Engagement So, what is the action that you want your members to be taking and how do you get them to want to take those actions? Are you hoping for more volunteers on a projects, increasing leadership on boards and committees, more social media involvement, email mentions about your association? Knowing what you want your members to be doing is key. The next step is how do you get them to take action?  The easiest way to do this is to give them something that excites them.  As Bonnie Raitt once said, “[Let’s Give Them Something to Talk About](https://www.youtube.com/watch?v=mJ58TVYNFro)”.   Here are a few examples of unique experiences that can get your members talking: - **[Impactful Association Speakers](https://www.julcreative.com/speaker-opportunities-for-your-business-organization-jenna-engel):** A speaker that can deliver actionable content to your members will get them excited and wanting to spread the word about what and where they heard this valuable information - **New Networking Opportunities:**  Holding a co-hosted event with a similar association can be beneficial for your members, but is also an opportunity to show off your value to a new audience and possibly snag some new members - **Unique Tools for their Industry: ** Being able to provide tools to your members that make their day-to-day easier is a huge way to excite them. These are just a few ideas.  Once you have these new ideas in place, it’s also a great idea to create avenues to keep the conversation going such as additional networking opportunities or even online blogs or forums. Membership Engagement, though it can break down and mean different things to different associations, is obviously incredibly important. The bottom line is that the focus needs to be on your members.  Knowing what they want and knowing how to keep them happy is going to keep your association chugging for many years to come. [![Watch this testimonial video for an association speaker with actionable topics.](https://no-cache.hubspot.com/cta/default/404404/b3d737f5-9b9a-45ab-a54c-4df25a13a09c.png)](https://cta-redirect.hubspot.com/cta/redirect/404404/b3d737f5-9b9a-45ab-a54c-4df25a13a09c) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ### About the Author: ### [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=100&name=44179875_10156868119424595_6988195911268564992_n.jpg) Brian is the Creative Director at Trending Up. He has a smokin' hot wife and three awesome kids. When he's not designing graphics, creating videos and working on marketing strategies, Brian enjoys drawing, breakfast food and being nice. [Facebook](https://www.facebook.com/brian.bzdawka) [LinkedIn](https://www.linkedin.com/in/brian-bzdawka-5582a66) [Website](http://www.briandrawsmovies.com/) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. [Sign up to receive our blog updates in your inbox.](https://www.julcreative.com/subscribe/jul-creative-inbound-smarketing-blog) ### Subscribe Here! ### Recent Posts ### Posts by Topic - [Inbound Marketing (28)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) - [Content Marketing (18)](https://www.trendingupstrategy.com/blog/topic/content-marketing) - [Marketing for B2B (15)](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) - [Sales Enablement (12)](https://www.trendingupstrategy.com/blog/topic/sales-enablement) - [Inbound Marketing for Home Contractors (10)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) - [Inbound Smarketing (10)](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) - [Increase Lead Generation (10)](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) - [Manufacturing Blogs (10)](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) - [Marketing Powered By Data (10)](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) - [association membership (10)](https://www.trendingupstrategy.com/blog/topic/association-membership) - [Inbound for Financial Institutions (9)](https://www.trendingupstrategy.com/blog/topic/inbound-for-financial-institutions) - [Blogging ROI (7)](https://www.trendingupstrategy.com/blog/topic/blogging-roi) - [quality leads (7)](https://www.trendingupstrategy.com/blog/topic/quality-leads) - [Improving Close Ratio (5)](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) - [Marketing Strategy (5)](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) - [Attraction Recruiting (4)](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) - [Buyer Personas (4)](https://www.trendingupstrategy.com/blog/topic/buyer-personas) - [Commercial Construction Marketing (4)](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) - [Construction (4)](https://www.trendingupstrategy.com/blog/topic/construction) - [Inbound Sales (4)](https://www.trendingupstrategy.com/blog/topic/inbound-sales) - [Social Media (4)](https://www.trendingupstrategy.com/blog/topic/social-media) - [Marketing for Home Builders (3)](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) - [Email Marketing (2)](https://www.trendingupstrategy.com/blog/topic/email-marketing) - [Personalization (2)](https://www.trendingupstrategy.com/blog/topic/personalization) - [Website Development (2)](https://www.trendingupstrategy.com/blog/topic/website-development) - [Nari Trade Show (1)](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) - [Overhead Door Industry (1)](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) - [Recruitment (1)](https://www.trendingupstrategy.com/blog/topic/recruitment) - [Trade Show Success (1)](https://www.trendingupstrategy.com/blog/topic/trade-show-success) see all [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)