--- title: How To Improve Your Overhead Door Manufacturing Company's Valuation description: How to increase valuation and convert your overhead door company into one that has a steadier and even larger stream of revenue. image: http://www.trendingupstrategy.com/hubfs/Professional.png --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## How To Improve Your Overhead Door Manufacturing Company's Valuation by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) March 15, 2017 - [Tweet](https://twitter.com/share) So, it’s the end of the year and you are trying to get a handle on the overall value, monetary worth, of your [overhead door company](https://www.trendingupstrategy.com/industries).  The struggle lies in the fact that you have huge swings in revenue because your door installs come at random times throughout the year.  It makes it incredibly hard for you to predict the amount of money that you will bring in year over year. So, how do you convert your business into one that has a steadier and even larger stream of revenue? ![Warehouse.png](https://www.trendingupstrategy.com/hs-fs/hubfs/Warehouse.png?width=619&height=178&name=Warehouse.png) ## Realize the Power of Repeatable Revenues When you are [selling overhead doors to industrial companies](https://www.trendingupstrategy.com/industries) you are probably working with a facility manager who needs to buy a door or even multiple doors to replace existing ones.  It is a one-time sizeable investment for them.   But, if you aren’t setting up a service contract with this facility manager you are really cheating your company out of that steadier revenue stream.  ## Become More Than a Project Company Companies that only focus on the initial install and don’t have a repeatable, service based revenue are referred to as a “project company”.  It is hard to value project companies because of the big, unpredictable swings in revenue that they have throughout the year.  Though the amount of money that comes in from these initial investments can be sizeable, you can’t count on that revenue because you can’t accurately predict when it is coming in. ![Professional.png](http://www.trendingupstrategy.com/hs-fs/hubfs/Professional.png?width=284&name=Professional.png)Being the company that is called for the constant maintenance, service, repairs and testing of the doors that you installed lets you take advantage of the more consistent money.  And, besides providing a steadier stream of revenue you will also find that these repeatable occurrences will actually prove to be a more [profitable plan for your overhead door company](https://www.trendingupstrategy.com/industry-expertise/home-builders-contractors) in the long run.  You know better than anyone, overhead door installs can be an incredibly competitive landscape. In many cases your company is only making 6-7% on that project when landing a bid for an overhead door install project so that you can get the work.  Plus, as you know, the install is a risky ordeal where people can get hurt, etc. Service maintenance, on the other hand - when a forklift driver drives into a door and you are called in to come and repair the door - you are walking away with a much, much larger percentage of that investment.  If the entire repair cost $1,000 you will probably walk away with something around $500 – much better than the 6-7% you got from the initial install.  That constant maintenance, especially when set up through multiple facility managers at multiple companies and locations, allows you to show repeatable, more predictable revenue.  This makes it easier to value your overhead door company and predict the amount of money your company will bring in each year. Moral of the story – start focusing on repeatable revenue.  Maybe this includes working these services into the [marketing strategies for your overhead door company](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-commercial-contractor).  But, you need to at least make sure that your sales team is setting up service contracts with the companies you work with after the initial installs.  It is the best way to make your company more profitable and increase its valuation.   [![Ready to jumpstart your sales and marketing? Learn more about the Marketing and Sales Blueprint. Click here.](https://no-cache.hubspot.com/cta/default/404404/3b52a3c1-43c4-43f8-bbc5-4c68084e4d50.png)](https://cta-redirect.hubspot.com/cta/redirect/404404/3b52a3c1-43c4-43f8-bbc5-4c68084e4d50) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Smarketing](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) [Inbound Sales](https://www.trendingupstrategy.com/blog/topic/inbound-sales) ### About the Author: ### [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=100&name=IMG_1160%20square.jpg) Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. [Facebook](http://www.facebook.com/jenna.engel.98) [LinkedIn](https://www.linkedin.com/in/jennaengel/) [Twitter](https://twitter.com/engeljenna) [Website](https://www.trendingupstrategy.com/blog/author/jenna-engel) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. 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