--- title: How To Increase Visitors To Your Company's Blog by 100% description: "The steps to better blog readership for any industry are simple: Know your audience, generate content they care about, then share it consistently!" image: https://www.trendingupstrategy.com/hubfs/Jul-Creative-Blog-Readership-Custom-Home-Builders.jpeg --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## How To Increase Visitors To Your Company's Blog by 100% by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) May 2, 2017 - [Tweet](https://twitter.com/share) Blogging experts agree that the #1 most important aspect of popularity is great content. But that seems like the easy part. The struggle seems to be: how do you get more people to your blog in the first place? Business leaders struggle with how to increase blog traffic while leveraging social media – but it’s easier than it looks when you start with a strategic plan for creating content that's relevant to your ideal buyers - the ones you want to read your blog. When you start viewing the blog writing through the eyes of your prospects, you'll start increasing visitors. Here are some other tips. ## 1. Start with a Great Headline. #### 80% of Visitors Will Click if You Get This Part Right: Some of the most popular websites write dozens of headlines for each post before choosing one. That just shows how important a headline is. To write a compelling one, you need to know your audience well. The first step blogging experts take is to read comments on sites where their prospects already are. These include forums, Facebook groups, and competitor sites already leveraging social media. What are they asking? Write a blog post headline that reflects the exact question your ideal audience is asking. This encourages a click from a search engine to your blog, where the visitor can convert to a lead using a call-to-action. ![Search-Blog-CTA.png](https://www.trendingupstrategy.com/hs-fs/hubfs/Portal%20Images/Search-Blog-CTA.png?width=750&height=367&name=Search-Blog-CTA.png) ## 2. Identify the Purpose. There are a number of different types of blog posts you can create, as well. When you're coming up with ideas, match them to different post types: - **How-To:**These posts teach readers how to do something, and can rank very well in organic search. - **List Posts:**Curated examples that can be entertaining, thought-provoking, and search-friendly. - **Thought Leadership:**Posts that provide new perspective on industry trends or challenge conventional wisdom. - **Newsjacks: **Timely content that raises site visibility by offering fresh takes on recent news. - **Infographics/Slideshares:**Posts that focus on storytelling through visual tools. ## 3. Dominate Search Results Through Long-Tail Keywords A long-tail keyword is a specialized search phrase that demonstrates the user is looking for very specific information. It consists of a *head term* and a *long-tail keyword*. The head term is more general, and it leads to the highly-targeted tail. Let’s take a closer look: - One example of a head term: *builders* - Related long-tail searches: *Custom home builders*; *luxury home construction![Jul-Creative-Blog-Readership-Custom-Home-Builders.jpeg](https://www.trendingupstrategy.com/hs-fs/hubfs/Jul-Creative-Blog-Readership-Custom-Home-Builders.jpeg?width=320&name=Jul-Creative-Blog-Readership-Custom-Home-Builders.jpeg "Jul-Creative-Blog-Readership-Custom-Home-Builders.jpeg")* Searching "builders" may get you these two hard workers to our right, when really you are trying to find something a bit more like this "luxury home construction" team below...  ![Jul-Creative-Inbound-Blogging-Home-Builders.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Jul-Creative-Inbound-Blogging-Home-Builders.jpg?width=320&name=Jul-Creative-Inbound-Blogging-Home-Builders.jpg "Jul-Creative-Inbound-Blogging-Home-Builders.jpg")Why target long-tail keywords? Better quality traffic and higher conversion rates! Long-tail keywords are specific, so visitors who reach your website using one are more qualified. Content targeting luxury home buyers, for example, will get better traffic than content targeting just any buyer. When content is more relevant to a searcher, more traffic will convert into solid leads.  Plus, long-tail keywords are less competitive. Think about it: Everyone looking for luxury homes is looking for high-end custom builders, but not everyone looking for “builders” is doing the same. The smaller your niche, the fewer rivals will be there with you – and the more interested prospects will be when they see content that speaks directly to their needs.  So by limiting our target keywords with a term like "luxury home construction", we may drive fewer searches than the broad term "builders" but the visitors we do bring to the website with convert into leads at a much higher rate.   Once you have your keywords, you can build your web content around them. This is the heart of SEO – *search engine optimization* – the art of developing a site that’s highly visible to search users. To bring you that lucrative traffic, the search engines have to understand what your site is about. Using keywords throughout your site gives them that information. If your term was *custom home builders*, a low-competition keyword with high search volume, you could place it: - In your page URLs  - In your page titles - In your header tags That helps bring search visitors in, but it won’t close the sale on its own. Once prospects reach your site, they need to see content, videos, graphics, and offers that appeal to them. Each of these elements serves to reinforce your expertise over and over, building a relationship with prospects. That relationship, in turn, moves prospects through the sales funnel. You’ll raise the conversions you get from highly-qualified traffic and be able to monetize long-tail search more effectively. [Join us for our bi-weekly webinar series to learn just how to find long-tail search terms that are right for your business.](https://www.trendingupstrategy.com/webinar/marketing-coordinator-bootcamp-series) [![Sign up for the Marketing Coordinator Bootcamp Webinar Series.](https://no-cache.hubspot.com/cta/default/404404/72b1ce3a-726c-4c81-8986-1bee829ca09c.png)](https://cta-redirect.hubspot.com/cta/redirect/404404/72b1ce3a-726c-4c81-8986-1bee829ca09c) ## 4. Blogging Experts Will Tell You: Distribution is Key There are a number of options when it comes to distributing your content, but it's important to follow through once you publish a post. Social networks help you amplify your brand’s voice online, usually for free. Social is helpful whether you lead a team of custom home builders, accountants, or anything else. Social media is the perfect way to increase blog traffic. To use it right, though, it’s crucial to invest time and attention into it. If there’s no follow-up after your posts go live, you won’t build excitement and your followers will tune you out. Emails are also a great way to leverage your existing audience and keep them coming back for more information as they make their way through their personal buyer's journey. Regardless of what industry you're in, the steps to better blog readership are simple: Know your audience, generate content they care about, then share it consistently! ###### Related Posts:  - [How Do Website Forms Capture My Visitors Information?](https://www.trendingupstrategy.com/blog/how-do-website-forms-capture-my-visitors-information) - [How Can Buyer Personas Improve My Business?](https://www.trendingupstrategy.com/blog/how-do-website-forms-capture-my-visitors-information) - [Using Content To Attract Your Target Customer](https://www.trendingupstrategy.com/blog/using-content-to-attract-your-target-customer) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Blogging ROI](https://www.trendingupstrategy.com/blog/topic/blogging-roi) ### About the Author: ### [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=100&name=IMG_1160%20square.jpg) Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. [Facebook](http://www.facebook.com/jenna.engel.98) [LinkedIn](https://www.linkedin.com/in/jennaengel/) [Twitter](https://twitter.com/engeljenna) [Website](https://www.trendingupstrategy.com/blog/author/jenna-engel) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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