--- title: How To Make a Digital Marketing Campaign For a Home Building Company description: An effective digital contractor marketing campaign starts with customers in mind. You must understand their questions and concerns, building your digital presence around their needs. That means creating an attractive, informative site with compelling content! image: https://www.trendingupstrategy.com/hubfs/Jul-Creative-Digital-Marketing-for-home-builders.jpg --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## How To Make a Digital Marketing Campaign For a Home Building Company by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) June 24, 2015 - [Tweet](https://twitter.com/share) As the real estate market recovers, the home building industry is getting more competitive. Even the most affluent buyers are being careful when it comes to their purchases. As potential customers become invested in doing research, digital contractor marketing grows more effective in reaching them. **![Jul-Creative-Digital-Marketing-for-home-builders](https://www.trendingupstrategy.com/hs-fs/hubfs/Jul-Creative-Digital-Marketing-for-home-builders.jpg?width=451&name=Jul-Creative-Digital-Marketing-for-home-builders.jpg)** ###### **Customer-Focused Digital Marketing is Key** An effective digital contractor marketing campaign starts with customers in mind. You must understand their questions and concerns, building your digital presence around their needs. That means creating an attractive, informative site with compelling content! With the right tools, you can tie contractor marketing efforts together easily and ensure customers get a personalized experience at every step in your sales funnel. Your inbound campaign should focus on collecting and integrating prospect data to achieve better communication. Once you have a strong idea who your ideal customer is and how you’d like to present your business across multiple channels, it’s time to start implementing the approaches that make it all possible. Let’s consider the most important ones: ###### **1) Set SMART Goals** Start your contractor marketing campaign with a clear picture of the bottom line financial or operational impact you want to see. Beginning with the end in mind allows you to recognize and act on your “lessons learned” throughout the campaign. Remember, a SMART goal is: - Specific - Measurable - Achievable - Realistic - Timely ###### **2) Develop Great Landing Pages** A “landing page” is the specific page customers encounter first when they reach you through a search engine, social media, or other avenue. Each landing page should be tailored to users’ expectations based on how they arrived at your site. A landing page is most effective when it acts as a focused and concise showcase of a single offer. ###### **3) Launch and Maintain a Blog** Your company blog is the perfect place to build visitors’ trust by answering their questions. If you implement a way to gather user feedback, you can tailor blog posts to the issues on your prospects’ minds. Analyzing search traffic can also help you develop topics for your blog. Remember, a blog that gets regular updates is more visible to search engines. ###### **4) Design Targeted Emails** As you already realize, most people who visit your site will not be ready to make a purchase decision right away. A targeted email list provides you with countless opportunities to re-engage prospects and keep them from going cold. The most granular approach includes multiple interest-focused lists with an unobtrusive “drip feed” of occasional emails to inspire action. ###### **5) Amplify Your Voice on Social Media** Every time you make a new blog post or develop a new offer, use social media to extend your reach. Facebook, Twitter, and LinkedIn all provide you with great opportunities for cultivating your brand. Share your new content regularly and engage directly with other users who do the same. This helps move the relationship to the next level. ###### **6) Use Long-Tail Keywords** “Long-tail keywords” are search engine key phrases that have more than three words. These keywords demonstrate specific intent and are easy to optimize pages around. For example, “luxury home builders in Wahoo, Nebraska” is a long-tail search phrase that provides you with lots of precise information on a user’s needs. Find these keywords and use them! ###### **7) Report on Your Results** Without reporting, it’s impossible to know whether you’re really reaching your contractor marketing SMART goals. Identify the key metrics for each aspect of your digital marketing strategy so you can maintain reporting standards throughout the campaign. Day-to-day results are not always illuminating, but check on things every two weeks so you can take advantage of emerging trends. ###### Related Blog Posts: - [Key Metrics To Track For an Inbound Marketing Home Contracting Campaign](https://www.julcreative.com/blog/key-metrics-to-track-for-an-inbound-marketing-home-contracting-campaign) - [Is Your Home Builder Company Using Inefficient Methods Of Traditional Marketing?](https://www.julcreative.com/blog/inefficient-disorganized-qualities-of-traditional-marketing-with-your-home-building-company) - [Stages of Inbound Marketing For Home Contractors](https://www.julcreative.com/blog/stages-of-inbound-marketing-for-home-contractors)   Learn more about marketing your home builder company with the free eBook below.     Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) ### About the Author: ### [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=100&name=IMG_1160%20square.jpg) Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. [Facebook](http://www.facebook.com/jenna.engel.98) [LinkedIn](https://www.linkedin.com/in/jennaengel/) [Twitter](https://twitter.com/engeljenna) [Website](https://www.trendingupstrategy.com/blog/author/jenna-engel) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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