--- title: Need Your Website Taken Seriously? Responsive Design Is a Must description: Without a responsive site, mobile users might find your pages impossible to navigate. Content can appear jumbled, oversized, or over-magnified. Non-responsive sites react poorly to touch screens and might crash on mobile devices. Even if a site retains some minimal level of performance, mobile users are likely to give up and go elsewhere. image: https://www.trendingupstrategy.com/hubfs/Responsive-Website-Design-Jul-Creative.jpg --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## Need Your Website Taken Seriously? Responsive Design Is a Must by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) June 30, 2015 - [Tweet](https://twitter.com/share) The mobile era is truly upon us. According to the Pew Research Center, more than 90% of American adults own a cell phone. Of those, more than 60% own a smartphone with online capabilities. A growing number of Americans use their cell phones as their main means of connectivity, and these figures don’t even count devices like tablets and smartwatches. ###### **Now’s the Time to Introduce a Responsive Website** With all this in mind, a responsive website design is more crucial than ever. What is a “responsive” website? Responsive sites are designed to adapt to the “form factor” of the device a visitor is using. Responsive sites instantly resize content, eliminate clutter, and introduce navigational aids so mobile users have a premium experience.![Responsive-Website-Design-Jul-Creative](https://www.trendingupstrategy.com/hs-fs/hubfs/Responsive-Website-Design-Jul-Creative.jpg?width=350&name=Responsive-Website-Design-Jul-Creative.jpg) Without a responsive site, mobile users might find your pages impossible to navigate. Content can appear jumbled, oversized, or over-magnified. Non-responsive sites react poorly to touch screens and might crash on mobile devices. Even if a site retains some minimal level of performance, mobile users are likely to give up and go elsewhere. That's not the only reason to choose responsive design: ###### **1) Responsive Design is More Flexible than Traditional Design** Mobile devices benefit the most from responsive design, but traditional computer hardware is also affected. No matter what the size of a user’s display, its functional resolution, or its color palette, a responsive site is simply better. Even browser compatibility issues are less likely. ###### **2) Responsive Design Helps You Connect With Users Where They Are** Business travelers, entrepreneurs, and many others consume a great deal of content through mobile devices. They might have a limited window of availability to “surf” and compare options. A responsive site makes it easier for them to discover your content on their terms. ###### **3) Responsive Design Offers Lower Upkeep Costs than Traditional Design** Today, many businesses maintain separate desktop and mobile websites. Responsive design means those days are over: A single site can now be the destination of choice for all users. That means less duplicated work and a potential savings of thousands of hours. ###### **4) Responsive Design is Exceptionally Easy to Manage** The basic principles of responsive design are “future-proof,” so the latest hot devices will be able to access your site in the future. No longer will a site need to be retooled for each and every device that comes online. Plus, sites will be easier to optimize and monetize. ###### **That’s Not All … “Big G” Demands a Shift to Responsive Design** Electronic commerce accounts for more than $1 trillion in worldwide economic impact yearly. In the United States, a huge percentage of that is facilitated by "Big G's" or Google's search engine. If your business depends on Google traffic, making the jump to responsive design is imperative. Google wants users to get “what they want, when they need it,” so it has made major algorithm changes to drive non-responsive sites lower on search results. The effect is especially pronounced when users browse on a mobile device. The faster a business switches, the less the impact will be. ###### **Responsive Design: It Just Works** What happens when mobile users reach your site? Responsive design means a single URL, content base, and code: Your site reads the width of a user’s browser to resize pages. Responsive code  re-imagines sites as flexible grids and images to stretch or shrink as needed. No unusual upkeep is needed, so there is no reason not to switch. As mobile devices proliferate, responsive design will be the trend that defines the next generation Web. To please mobile customers and maintain your search engine ranking, consider a shift to responsive design now. ###### Related Blog Posts: - [How Do Website Forms Capture My Visitors Information?](https://www.julcreative.com/blog/how-do-website-forms-capture-my-visitors-information) - [4 Ways To Shorten Your Sales Cycle](https://www.julcreative.com/blog/4-ways-to-shorten-your-sales-cycle) -  [Intelligent Marketing Grows Your Business](https://www.julcreative.com/blog/intelligent-marketing-grows-your-business) Topics: [Website Development](https://www.trendingupstrategy.com/blog/topic/website-development) ### About the Author: ### [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=100&name=IMG_1160%20square.jpg) Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. [Facebook](http://www.facebook.com/jenna.engel.98) [LinkedIn](https://www.linkedin.com/in/jennaengel/) [Twitter](https://twitter.com/engeljenna) [Website](https://www.trendingupstrategy.com/blog/author/jenna-engel) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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