--- title: The Key to Retaining and Recruiting Contractor Association Members description: Knowing your member’s needs and how to grow to fulfill those needs will help you build long-lasting relationships and your contractor association membership. image: https://www.trendingupstrategy.com/hubfs/Association%20value%20-%20members%20needspng.png --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## The Key to Retaining and Recruiting Contractor Association Members by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) December 9, 2016 - [Tweet](https://twitter.com/share) Membership recruitment and retention is nothing more than building and retaining successful relationships.  So, how do you successfully create these long-lasting relationships and continue to make more of them - and grow the number of your contractor association members?  ![Association value - members needs v2.png](https://www.trendingupstrategy.com/hs-fs/hubfs/Association%20value%20-%20members%20needs%20v2.png?width=307&name=Association%20value%20-%20members%20needs%20v2.png)First, know [what you can offer](https://www.julcreative.com/speaker-opportunities-for-your-business-organization-jenna-engel) that will make your association’s value enticing. And second, know what the other party needs so that you can make sure what you are offering is relevant.  Having a solid understanding of this continuous cycle will allow you to successfully maneuver through the necessary steps to hitting your association membership goals: - Creating awareness of your association - Recruiting new members - Engaging your members - Increasing member referrals - Renewing those members    ## YOUR MEMBERS AND THEIR NEEDS As you know, you have a niche in terms of membership in your contractor association.  This niche group of people share similar goals and have similar needs.  So, you need to become successful at helping them meet their goals and meeting their needs.  In order to do that, you need to know what those needs are. Don’t be afraid to ask your members what they want. - What are they missing from your association and even other organizations?  - What are they missing in their businesses? - What struggles are they facing that you can help them to solve?  Finding out what they want is going to allow you to be able to provide relevant answers to the problems or situations your members (and potential members) have. If you can do this, your current members are not only going to continue to renew their membership, but they are going to become advocates for your association.  And, having your current members as advocates, especially if they are influential in their industry, is ultimately going to help you to bring in new members. ## KNOW & GROW THE VALUE YOU BRING ![Value.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Value.jpg?width=269&name=Value.jpg)Knowing and growing the value that your association brings to its members will ensure that you are retaining your current members and continuously attracting new members.  So, to start, you need to have a clear understanding of the value that you bring and you need to be able to communicate that effectively.  What sets you apart from other organizations? Why do people want to join your association? Next, how are you going to grow your value?  You need to find out what will make others talk about you.  And remember, no one talks about the ordinary (except maybe [this guy](https://en.wikipedia.org/wiki/Success_Kid)) - instead, you need to be extraordinary.  So, you need to continually be searching out new, fresh and valuable offers (based off of your members needs). Here are a few ideas of ways to do this: - Offering tools or guides to assist in their industry or everyday workflow - Co-hosted events with other associations to network (and meet new possible members) - [Association speakers](https://www.julcreative.com/speaker-opportunities-for-your-business-organization-jenna-engel) with actionable topics Knowing your members' needs and the ways to grow to fulfill those needs will help you build the long-lasting relationships needed to maintain your association membership goals.  And, these positive relationships are what is going to attract new members to want to join. [![Watch this testimonial video for an association speaker with actionable topics.](https://no-cache.hubspot.com/cta/default/404404/b3d737f5-9b9a-45ab-a54c-4df25a13a09c.png)](https://cta-redirect.hubspot.com/cta/redirect/404404/b3d737f5-9b9a-45ab-a54c-4df25a13a09c) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ### About the Author: ### [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=100&name=IMG_1160%20square.jpg) Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. [Facebook](http://www.facebook.com/jenna.engel.98) [LinkedIn](https://www.linkedin.com/in/jennaengel/) [Twitter](https://twitter.com/engeljenna) [Website](https://www.trendingupstrategy.com/blog/author/jenna-engel) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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