Smarketing Blog

What B2B Inbound Marketing Is, and Why You Might Need It

Inbound marketing, as opposed to outbound, is built to attract potential buyers to your business through educational content. Using B2B inbound marketing methodology, your website is a 24/7 salesperson that attracts, converts, closes and delights people who are looking for solutions to a problem that you can solve.

In the business-to-business world, marketing your business to the right audience is often one of the hardest business goals to accomplish. You create and provide a specific business solution, one that’s often hard to explain at first, but one that gives your client with a great benefit. rolled_newspaper.jpgYou’ve tried a number of paid, outbound advertising techniques to bring in new business:

  • Print ads
  • Direct mail
  • Trade shows
  • Email

The problem you're seeing is that there is no easy way to measure response or the return on your investment.

But what if the prospective clients came right to you and gave you their information, via your website? What if they told you about a problem they were having, and you provided a solution with educational content? What if, through this new communication and relationship, the prospective client now trusted you with their business as a result? That, my friends, is inbound marketing.

insiders-guide-b2b-inbound_thumbnail.pngJül recently created an ebook about this very topic. In it, we explain how to use inbound methods to transform the outbound marketing you’re currently doing to accomplish some of your major marketing goals:

  1. Increase your ROI from your B2B marketing spend.
  2. Engage prospective clients, leads, by providing solutions they’re already searching for.
  3. Measure your marketing’s effectiveness - and gauge where you should be spending more.

A change is coming for B2B businesses, and it’s starting with the marketing you're doing. According to a 2015 study by Corporate Executive Board, prospects make approximately 60% of their buying decision prior to talking to a sales representative from any company. People are researching your product offerings well before speaking to you directly, which means a powerful shift from outbound marketing (traditional media) to inbound marketing (organic, education-based methods) needs to happen.

Are you ready to change it up? Download our new ebook today and learn how you can transform your outbound marketing. Enjoy! 

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Topics: Inbound Marketing Marketing for B2B