--- title: What Is A Smart Field Form? description: Smart form fields react to past behavior by reading the user’s cookies. The cookies are persistent throughout the user’s relationship with your brand. They know what information this prospect has already given and will change the questions based on rules you set up with the smart field. image: https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-CTA-Froms-Smart-Fields.jpg --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## What Is A Smart Field Form? by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) September 30, 2015 - [Tweet](https://twitter.com/share) ###### Quality Control Through Responsive Data Collection Someone has come onto your website and has clicked a Call-to-Action, now they are directed to a landing page with a form that asks them information.  But what information is important to your sales team to help them talk to this prospect?   What is this prospects persona?  You want to ask them valuable questions and get unique information.  What if this prospect has already filled out a different form?  You want to ask them new questions, right?  To do this, use smart fields. ###### ![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/Jul-Creative-CTA-Froms-Smart-Fields.jpg?width=320&name=Jul-Creative-CTA-Froms-Smart-Fields.jpg)Smart Fields Smart form fields react to past behavior by reading the user’s cookies.  The cookies are persistent throughout the user’s relationship with your brand.  They know what information this prospect has already given and will change the questions based on rules you set up with the smart field.   By responding to cookies, smart fields simplify data collection: - They eliminate form fields the user previously filled out. - They help pre-fill information so the user can update it. - They are helpful in personalizing and customizing forms. ###### Architecting Your Forms for High Conversion Rates The main purpose of most “bottom of the funnel” forms is to qualify visitors. This is done by sharing information they want – typically, content that answers the questions they were searching about! To make a form an effective prospecting tool, remember: - Questions should be relevant to both sales and marketing teams. - Questions should be appropriate to the level of trust you’ve built. - Questions should clarify a prospect’s needs so you can help them. - Questions should facilitate the development of customer personas. Once basic forms convert well, custom forms with [persona-focused](https://www.julcreative.com/blog/how-can-buyer-personas-improve-my-business)questions can be used. With analytics, it’s possible to view conversion rates, generate mailing lists, and even create landing pages based on this data – connecting your form to your inbound marketing campaign's strategic picture. Inbound marketing is a holistic, conversation-focused way to turn visitors into prospects and prospects into buyers. In the real world, of course, most conversations are two-way! Instead of talking “at” prospects, the inbound marketer must speak to them. ###### That means every site should have a means of getting vital information from users. What is “vital,” exactly? Lots of sites provide ways for visitors to leave feedback. This might generate goodwill, but it’s unlikely to help you reach conversion goals. Instead, you need to gather information relevant to sales and marketing. At the bottom of the funnel, a brand’s standing is recognized – it’s time to overcome final objections and launch a buying relationship. Here, the questions asked by your form can be more robust and probing without causing a prospect to abandon you. At the top of the funnel, be precise and circumspect about the data you hope to collect. At the bottom, be bolder: You may never have a better chance to gather key demographic information! ###### Cookies, Privacy, and Your Business Smart forms require you to collect cookies. Many users don't understand cookies and may be nervous about them. Still, they're vital to any data-driven inbound marketing campaign. To make sure your use of cookies doesn’t drive customers away, have a clear, easy-to-understand privacy policy. Your policy should include:![Jul-Creative-Smart-Field-Forms-Cookies](https://www.trendingupstrategy.com/hs-fs/hubfs/Jul-Creative-Smart-Field-Forms-Cookies.jpg?width=320&height=213&name=Jul-Creative-Smart-Field-Forms-Cookies.jpg "Jul-Creative-Smart-Field-Forms-Cookies") - How cookies are used on your site; - What information they may collect; - How the information will be used; - Whether and how users can opt out. ###### Transparency can turn this thorny issue into a win for you. Not only will your brand be seen as responsible, but you’ll also be able to adapt more easily to global jurisdictions where explicit warnings about data collection are required. Some search engines even give you a little "extra credit" for a privacy policy. ###### Related Blog Posts: - [Why Your Forms Aren't Converting](https://www.julcreative.com/blog/why-your-forms-arent-converting?hs_preview=JSgQGuN4-3383538272) - [How Do Website Forms Capture My Visitors Information?](https://www.julcreative.com/blog/how-do-website-forms-capture-my-visitors-information?hs_preview=dCVBph6v-3365904911) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) ### About the Author: ### [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=100&name=IMG_1160%20square.jpg) Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. [Facebook](http://www.facebook.com/jenna.engel.98) [LinkedIn](https://www.linkedin.com/in/jennaengel/) [Twitter](https://twitter.com/engeljenna) [Website](https://www.trendingupstrategy.com/blog/author/jenna-engel) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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