--- title: "Why Manufacturers Should Blog More: Myth #2 Busted" description: Marketing for manufacturing companies often includes a blog. But if you blog only to promote your product/service, you're missing out on key benefits. image: https://www.trendingupstrategy.com/hubfs/Blog_Photos/inbound-myths-debunked.jpg --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## Why Manufacturers Should Blog More: Myth #2 Busted by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) March 1, 2016 - [Tweet](https://twitter.com/share) ## Myth #2: The only reason for manufacturers to blog is to share news updates. ![inbound-myths-debunked.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/inbound-myths-debunked.jpg?width=341&name=inbound-myths-debunked.jpg "inbound-myths-debunked.jpg")[Marketing for manufacturing companies](https://www.trendingupstrategy.com/manufacturing) often includes a blog on a company website. But it's a common misconception that blogs are just for PR updates and not an [educational resource.](https://www.trendingupstrategy.com/blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) If you're blogging only when you've won an award or to promote your own business**,** you're missing out on the benefits of blogging. Here are the top reasons you're missing out: ## You won't reach the right audience. *"Bragging blogs,"* or blogs that are only self-promotional, will not reach the right audience. As a result, your blog will fail to produce meaningful leads who will eventually convert into customers for you. [Manufacturers](https://www.trendingupstrategy.com/manufacturing) have a lot of knowledge and expertise to share. Give readers what they're searching for by providing education through your blog content. Without it, readers will grow tired of your content and unsubscribe, because it's not helping them. ![manufacting-blogs-produce-leads.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/manufacting-blogs-produce-leads.jpg "manufacting-blogs-produce-leads.jpg") ## Your consistency suffers. The frequency of brag blogs is much lower than educational blogs; after all, there's only so much "new stuff" going on with your business. As a result, the consistency of your posts - which is incredibly important to relevance as well as to search engine results - will suffer.  ## The solution: an educational blog. If you're a manufacturing company that already has an active blog, you're ahead of the game. [Only 60% of manufacturers have a blog](http://contentmarketinginstitute.com/wp-content/uploads/2015/05/2015_MFG_Research_Final.pdf) and even fewer produce content consistently. **There are significant benefits to blogging consistently:** - Drive traffic to your website - Convert leads into customers - Establish authority - Compounding blogs post increase visits ![shutterstock_110393483.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/shutterstock_110393483.jpg?width=368&name=shutterstock_110393483.jpg "shutterstock_110393483.jpg")Manufacturing companies who publish [16+ blog posts per month had almost 3.5X more traffic](http://blog.hubspot.com/marketing/blogging-frequency-benchmarks) compared to companies who published between 0 - 4 monthly posts. 27% of manufacturers produce [new content daily or multiple times per week.](http://contentmarketinginstitute.com/wp-content/uploads/2015/05/2015_MFG_Research_Final.pdf) Manufacturing marketers are far less likely than their B2B peers overall to publish new content daily or multiple times per week (27% vs. 42%).  You may be thinking to yourself, what could I possible be blogging about if it's not about my company? You're in luck.  We've complied a list of blog topics that will attract leads and build trust as you work your way to thought leader in the manufacturing industry. **How-to/Pro tips** How-to guides and pro tips can answer customers' frequently asked questions and explain your products in-depth. Focus on educating your [*target audience*](https://www.trendingupstrategy.com/blog/how-can-buyer-personas-improve-my-business). **Case Study** Showcasing the postive impact of your product/service has had on one of your current customers is one of the best was to show your worth to future customers. Case studies are a great way to build trust, educate, and humbly promote your success. **Industry News** Industry trends, technology advancements, or industry trade shows are just a things you can share and write about to increase your thought leadership. **Interviews With Industry Leaders, C-suite, and Staff** You don't have to go far to find knowledable people to interview for your manufacturing blog. Whether you reach out to current employees who are product experts or c-suite level who understand the business side, answering questions that give your readers valueable insight will add more value to your blog post. **Frequently Asked Questions** One of the easiest ways to generate blog ideas is to go through your customers' most common questions and provide answers. If you're having a hard time thinking of topics, keep a list of your sales team's FAQs. This ensures you're publishing relevant content that is specific to your audience. **Solutions to Problems** Ever had a problem and went online to find the solution? So have your customers, leads, and strangers - and they're doing it right now. Make the solutions accessible to your audience and they will start to see you as a valued source of information. Now that you have the topics covered to start writing your manufacturing blog. Make sure every blog post has these three components: 1. Contains useful, relevant content (reader will find valueable) 2. Targeted audience (content is specific to the reader) 3. Optimized for search (readers can easily find it) With these components in mind, you're well on your well to creating a great blog. Blogging is a key element of [inbound marketing](https://www.trendingupstrategy.com/inbound-marketing-is-smart-marketing) and a [successful content strategy](https://www.trendingupstrategy.com/content), as one of our [manufacturing clients learned](https://www.trendingupstrategy.com/manufacturing-company-sees-results-with-data-powered-inbound-marketing). [Read the case study here!](https://www.trendingupstrategy.com/manufacturing-company-sees-results-with-data-powered-inbound-marketing) If you don't have a blog yet or blogs infrequently, utilize these tools and set goals to produce fresh content that will attract visitors to your website. Getting started is the hardest part! [![Manufacturing Company Sees 89% Growth in Qualified Leads: Here's How.](https://no-cache.hubspot.com/cta/default/404404/ef1309a9-85b3-4bcd-84f9-d25bb06c0524.png)](https://cta-redirect.hubspot.com/cta/redirect/404404/ef1309a9-85b3-4bcd-84f9-d25bb06c0524)   Did you catch us busting the first manufacturer's marketing myth? We tackled the common myth that content marketing is only for B2C brands. [Read it here.](https://www.trendingupstrategy.com/blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) Topics: [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ### About the Author: ### [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox) ![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) Samantha is an Inbound Marketing Coordinator with a background in design and marketing. Highly caffeinated, with a combination of tenacity and charm, she never takes herself too seriously. Loves calling Milwaukee, WI her home, playing kickball, and social media. Volunteers her free time to local nonprofits: Islands of Brilliance, Design Like Mad, and Habitat for Humanity. [Facebook](https://www.facebook.com/samantha.lennox.7) [LinkedIn](https://www.linkedin.com/in/samantha-lennox-2a947721) [Twitter](https://twitter.com/SamanthaLennox1) [Website](https://www.julcreative.com) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. [Sign up to receive our blog updates in your inbox.](https://www.julcreative.com/subscribe/jul-creative-inbound-smarketing-blog) ### Subscribe Here! ### Recent Posts ### Posts by Topic - [Inbound Marketing (28)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) - [Content Marketing (18)](https://www.trendingupstrategy.com/blog/topic/content-marketing) - [Marketing for B2B (15)](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) - [Sales Enablement (12)](https://www.trendingupstrategy.com/blog/topic/sales-enablement) - [Inbound Marketing for Home Contractors (10)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) - [Inbound Smarketing (10)](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) - [Increase Lead Generation (10)](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) - [Manufacturing Blogs (10)](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) - [Marketing Powered By Data (10)](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) - [association membership (10)](https://www.trendingupstrategy.com/blog/topic/association-membership) - [Inbound for Financial Institutions (9)](https://www.trendingupstrategy.com/blog/topic/inbound-for-financial-institutions) - [Blogging ROI (7)](https://www.trendingupstrategy.com/blog/topic/blogging-roi) - [quality leads (7)](https://www.trendingupstrategy.com/blog/topic/quality-leads) - [Improving Close Ratio (5)](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) - [Marketing Strategy (5)](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) - [Attraction Recruiting (4)](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) - [Buyer Personas (4)](https://www.trendingupstrategy.com/blog/topic/buyer-personas) - [Commercial Construction Marketing (4)](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) - [Construction (4)](https://www.trendingupstrategy.com/blog/topic/construction) - [Inbound Sales (4)](https://www.trendingupstrategy.com/blog/topic/inbound-sales) - [Social Media (4)](https://www.trendingupstrategy.com/blog/topic/social-media) - [Marketing for Home Builders (3)](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) - [Email Marketing (2)](https://www.trendingupstrategy.com/blog/topic/email-marketing) - [Personalization (2)](https://www.trendingupstrategy.com/blog/topic/personalization) - [Website Development (2)](https://www.trendingupstrategy.com/blog/topic/website-development) - [Nari Trade Show (1)](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) - [Overhead Door Industry (1)](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) - [Recruitment (1)](https://www.trendingupstrategy.com/blog/topic/recruitment) - [Trade Show Success (1)](https://www.trendingupstrategy.com/blog/topic/trade-show-success) see all [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)