Smarketing Blog

Key Metrics To Track For an Inbound Marketing Home Contracting Campaign

Tracking metrics is crucial for effective contractor marketing. Unfortunately, many small and mid-sized businesses engage in contractor marketing without understanding all the metrics involved, or why they matter to their bottom line. Understanding and recording metrics is crucial for optimizing marketing spend and knowing where your efforts are delivering ROI. 

Let’s look at some of the critical metrics that are keys to evaluate home contractor marketing performance:

Topics: Blogging ROI Inbound Marketing Inbound Marketing for Home Contractors

Outbound vs. Inbound: Marketing Spend vs. Marketing Investment [INFOGRAPHIC]

Those of you who know me well know that in a prior life I worked for a private equity company that focused on acquiring mid-size manufacturing companies.  I then became a small business owner/operator investing and running a specialized construction company.  I can tell you that it has not always been easy to make the long-term investment over the short-term instant results when it comes to marketing. Do you feel the same way?

Seeing my logo on a web banner, my name on a billboard, or hearing my voice on a radio ad made me feel like I was doing something to promote my business. So many eyeballs, and so many ears! It’s gotta be working, right?

Topics: Content Marketing Blogging ROI Inbound Marketing Marketing for B2B Manufacturing Blogs Marketing for Home Builders Increase Lead Generation

11 Ways Association Members Can Attribute Value to Their Membership

Attribution is a huge buzzword in the marketing space right now, and for good reason. For many companies, metrics-driven challenges (such as generating leads and proving ROI) continue to be the biggest challenges in their organizations, and they lack tools to help them track concrete results for their spends.

Similarly, members of associations struggle to attribute the results of their association membership fees. Without attribution, members don’t see the value and your association might be on the chopping block for their investment in coming years.

Topics: Blogging ROI association membership

Building Website Traffic Without Forms is Like Hunting Without Bullets

As firearm hunting season in Wisconsin draws to a close this year, it’s got me thinking about all the preparation that goes into our hunt each year. From scouting, to outdoor video, to target practice, to building treestands and setting up ground blinds, we spend a significant amount of time each year preparing for a potential shot. Why would we not spend just as much or more time making sure our website is also prepared for a shot - at a new customer? Just like our hunting preparations, preparing for a website visitor takes strategy.

Topics: Blogging ROI Inbound Marketing Marketing Strategy Get Higher Conversions

No Pain, No Gain, No Obtain – Qualified Business Loan Leads, That Is

The cliché phrase, “No pain, no gain” probably originated in one of the ubiquitous exercise videos from the early ‘80s. Jane Fonda, anyone? Still, the basic concept continues to apply across lots of different activities.

Topics: Blogging ROI Inbound for Financial Institutions

How To Produce Useless Manufacturing Marketing Content in 3 Easy Steps

Ask any SEO company representative, and they’ll tell you that the fastest way to gain better rankings in search engines is to produce more content. More is better appears to be the motto when it comes to search engine optimization and rankings. And before Google (on which over 70% of searches is conducted) released its four major algorithm parts for search engine results quality, that was the truth.

Topics: Content Marketing Blogging ROI Manufacturing Blogs

What Does Allocating Marketing ROI Have in Common with Duck Hunting?

 A fair amount, as it turns out. But, we’ll get to that a bit later.

Having believable ROI calculations is directly related to how successful you’re likely to be when it’s time for you to ask for more budget and more resources.

Topics: Blogging ROI Inbound Marketing Inbound for Financial Institutions

Why Does My Manufacturing Company Need to Blog?

Blogging: that time-consuming writing practice of inmost thoughts flowing onto a digital forum to be read by strangers you’ll never meet. Or is it?

Topics: Blogging ROI Manufacturing Blogs

Manufacturers: A Fresh Content Marketing Strategy to Grow Your Profits in 2016

Recently, the Content Marketing Institute released its 2015 B2B Manufacturing Content Marketing Report. The Institute discovered that businesses are developing new, sales-focused marketing approaches – but need to find innovative ways of attaining their goals!

Topics: Buyer Personas Blogging ROI Marketing Powered By Data

How To Increase Readership On My Company's Blog

Blogging experts agree that the #1 most important aspect of popularity is great content. Custom home builders and other business owners get confused about how to increase blog traffic while leveraging social media – but it’s easier than it looks when you start with a plan for good content. All you have to do is write with a purpose in mind.

Topics: Blogging ROI