Today marks the start of Trending Up's #33DaysofStrategy, a celebration (and get-the-word-out-there promotion) of our latest product, the DIY Agency-Level Marketing Plan. 

We recently published the first part in this series about specialized construction marketing planning. It starts with a strategic marketing plan built for specialized construction with clear goals and measurable, results-oriented tactics can help you build up a lead-generating machine for your business. 

The second step is to create and distribute content that's relevant to your target audience. Relevant content will attract this audience to your website when they're searching for solutions, and will establish trust with them when they read what you've published. 

Well, today is the day.  The day that you, hopefully, got your act together and got that special someone in your life one of the typical, disgusting, pink and red, plush or chocolate presents.  If you haven’t gotten it already, then get your ass in gear and get to the closest drug or grocery store so you can stand in the card aisle with the rest of the assholes who forgot to pick something up and field the comments from every big-mouth person in the store, all containing the words “last” and “minute”.

“They weren’t a better team, but they played a better game.”

After the Packers’ bitter loss to the Falcons during yesterday’s division championship game, this was the sentiment that (begrudgingly) floated to the forefront of my thoughts. The Falcons weren’t an arguably better team, but yesterday, they absolutely played the game of football more successfully.

A strategic role like a VP or Chief Officer of Marketing has a big impact on your business. Depending on the size of your business, a director of marketing may have just as large an impact. Hiring for this role means a long and often difficult recruiting process, with the chance that the person hired may not be a good fit or will not have the leadership qualifications promised during the interview process. Outsourcing the responsibilities of a CMO to an agency or firm may be the right choice for your marketing investment due to a few key differentiators.