Smarketing Blog

How To Scare Away Your Potential Customers During Negotiation

You’ve identified a quality lead, connected with them and built trust through educational, customer-centric content, and explored solutions along with them. As your buyer goes through their buyer’s journey and you've followed the steps in the Empowered Sales Methodology, the next step is clear: advise them and close the sale. But how?

There is plenty of advice out there on how to close a sale. But negotiating is the step that comes first. As a salesperson, using any of these phrases while negotiating with a quality, qualified potential customer is a great way to make them look elsewhere for a solution.

Topics: Inbound Smarketing Sales Enablement

Why Cold Calling Isn't The Answer to Lead Generation

Everyone knows the story of the old salesman: a world-weathered man who lugs a suitcase of samples from door-to-door in the July heat or the November slush or slogging through his rolodex late into the night, hustling to make ends meet.  In the end, his hard work and charisma are rewarded in sales and grateful customers.  

Decades ago, making unsolicited calls to generate new business leads was effective simply because there weren't many alternatives.  But the era of the salesman has ended, and consequently, the effectiveness of marketing methods has also evolved.  While sales still requires hard work, cold calling is as outdated as Don Draper and smoking in the office.  The digital age has rendered the arduous and thankless practice of cold calling entirely obsolete.

Topics: Social Media Sales Enablement

How a Data-Centric Inbound Strategy Gives CEOs the Marketing Data They Want

As a CEO, you have a specific way of looking at your company’s success. You see the big picture: where you are, where you’re going, and how you need to get there. That view hinges on the ability to look at each facet of your business and see the value it brings to your company’s bottom line. A data-centric inbound marketing strategy can give you the data you’ve been looking for from your marketing investments.

Topics: Marketing Powered By Data Inbound Marketing Improving Close Ratio Sales Enablement

Why Modern Salespeople Shouldn't "Always Be Closing" [VIDEO]

The modern buyer has changed the sales process, and now the sales process is being redefined. Today's sellers are adapting to the modern buyer, and as a result, the mantra of "always be closing" no longer works. Today's buyers must always be helping.

Keep reading to learn how modern sellers are adapting to today's buyers, and how you can apply this to your own sales process.

Topics: Sales Enablement Inbound Sales

Inbound Marketing Strategy: A Local Home Builder Case Study

When I get started on a strategy for a client at Trending Up, the most important question I ask is "what are your goals?". Obviously, the biggest goal for a home builder (or any industry business, for that matter) is to increase profits. It's my job to put together an executable marketing strategy that will get them there. However, part of our sales process here at Trending Up is to help the client identify exact pain points they're experiencing - so by the time they sign with us and we have our first strategy meeting, they answer my question much differently. 

Topics: Inbound Marketing for Home Contractors Marketing for Home Builders Sales Enablement

4 Ways To Shorten Your Sales Cycle Using Inbound Marketing Tactics

Many industries are weighed down with negativity about sales cycles. Sales pros might suspect the nature of their industry makes it impossible to accelerate the cycle. They may believe they are hampered by prospects' processes or corporate culture ... or that they just “can’t make up their minds.”

Topics: Content Marketing Inbound Marketing Sales Enablement

The Missing Link Between Manufacturing Marketing & ROI: Sales Enablement

Let me tell you a story. It’s one that my team and I have heard about from many prospects, and have seen from almost every one of our clients to date. It’s not unique to a specific industry, though it does seem more prevalent (or perhaps just more obvious) in our manufacturing clients. This story is about a reformed marketing team’s path to success.

Topics: Marketing for B2B Sales Enablement

How To Align Your Manufacturing Sales & Marketing Teams In 5 Steps

SMarketing, sales and marketing alignment, is critical to your manufacturing organization’s success. Both teams are responsible for your company’s growth and success. Both can now be held accountable for their contributions to revenue, and the gap between the teams has closed. With sales and marketing working close together, it’s critical that they work well together.

Topics: Inbound Marketing Inbound Smarketing Manufacturing Blogs Sales Enablement

How The Packers' Loss Can Be A Lesson in Sales and Marketing Strategy

“They weren’t a better team, but they played a better game.”

After the Packers’ bitter loss to the Falcons during yesterday’s division championship game, this was the sentiment that (begrudgingly) floated to the forefront of my thoughts. The Falcons weren’t an arguably better team, but yesterday, they absolutely played the game of football more successfully.

Topics: Sales Enablement Marketing Strategy

10 Discovery Questions to Ask When Exploring a Qualified Lead

Identify, connect, explore, advise. We use a variation on Hubspot’s inbound sales method, but the main points are the same: by educational and consultative in your sales process. The idea (and, in practice, the reality) is that prospects have already done a majority of their research about you and your products before they are ready to talk to a salesperson. As a result, salespeople must adapt to today's buyers. 

Topics: Improving Close Ratio Sales Enablement