Search engine optimization. Content creation. Social advertising. Viral video production. Banner ads. In the world of digital marketing, there are agencies that focus on each of these individual tactics. Then, there are agencies that focus on strategizing the combinations of these tactics that work best for you. Which do you need? And how do you know?

Is your manufacturing sales strategy built upon cold calling, trade shows, and other traditional lead generation tactics? Have you considered hiring an outside vendor to provide more leads - at a volume that seems too good to be true? Does your sales process seem convoluted, inefficient, and ineffective when it comes to generating new leads, or following up with new ones?

It sounds to me like your manufacturing company's lead generation tactics are stuck in the ‘90’s. Welcome to 2016: where content marketing helps sales teams build more pipeline.