Smarketing Blog

Turn Your Industrial Manufacturing Website Into Your Top Seller

You have completely updated your website as part of an effective manufacturing marketing plan; it is mobile friendly, has great images, and is easy to navigate. Now you sit back, and wait for your investment to churn out quality leads left and right. And you wait. All that time and energy and your website is still not generating enough quality leads. Everything you’ve read up to this point has told you – fix the website, and generate more B2B sales. So why aren’t you seeing enough quality leads?

Topics: Website Development Marketing for B2B Manufacturing Blogs

Trade Shows Are Showrooms for Your Website

As I sat down to write this post, I immediately dove into researching statistics, articles, and trends about maximizing success at trade shows. About 10 minutes into my search, with multiple tabs open across multiple windows, I stopped. And I laughed. Where was the first place that I went to jump-start my ideas? The internet. Google searches. Websites. 

Topics: Website Development Inbound Marketing Nari Trade Show

Need Your Website Taken Seriously? Responsive Design Is a Must

The mobile era is truly upon us. According to the Pew Research Center, more than 90% of American adults own a cell phone. Of those, more than 60% own a smartphone with online capabilities. A growing number of Americans use their cell phones as their main means of connectivity, and these figures don’t even count devices like tablets and smartwatches.

Topics: Website Development