--- title: Blog | Trending Up Strategy | Inbound Marketing (3) description: Inbound Marketing | Educational information about all things digital to help market, sell, and grow your business today. (3) --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## What B2B Inbound Marketing Is, and Why You Might Need It by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) March 4, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/rolled_newspaper.jpg)](https://www.trendingupstrategy.com/blog/what-inbound-marketing-is-and-why-you-might-need-it) [Inbound marketing](https://www.trendingupstrategy.com/inbound-marketing-is-smart-marketing), as opposed to outbound, is built to attract potential buyers to your business through educational content. Using [B2B inbound marketing methodology](https://www.trendingupstrategy.com/inbound-marketing-is-smart-marketing), your website is a 24/7 salesperson that attracts, converts, closes and delights people who are looking for solutions to a problem that you can solve. [CONTINUE READING](https://www.trendingupstrategy.com/blog/what-inbound-marketing-is-and-why-you-might-need-it) [0 Comments](https://www.trendingupstrategy.com/blog/what-inbound-marketing-is-and-why-you-might-need-it#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) ## How To Implement Strategic Change: from Sales to Smarketing by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) February 25, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/share_ideas.jpg)](https://www.trendingupstrategy.com/blog/how-to-implement-strategic-change-with-change-leadership-sales-to-smarketing) ## Inbound Smarketing is a Competitive Advantage Making the change from sales to consulting in a smarketing (sales + marketing, [explained more here](https://www.trendingupstrategy.com/blog/a-strategic-marketing-process-for-home-builders-meet-smarketing)) way is a strategic initiative. According to the [Economist Intelligence Unit’s *Why Good Strategies Fail: Lessons for the C-Suite*](http://www.pmi.org/~/media/PDF/Publications/WhyGoodStrategiesFail_Report_EIU_PMI.ashx), “88% of respondents say that executing strategic initiatives successfully will be ‘essential’ or ‘very important’ for their organizations’ competitiveness over the next three years” (p. 5). [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-implement-strategic-change-with-change-leadership-sales-to-smarketing) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-implement-strategic-change-with-change-leadership-sales-to-smarketing#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Smarketing](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) [Construction](https://www.trendingupstrategy.com/blog/topic/construction) ## Trade Show Prospecting: Misadventures of an Inbound Coordinator by [Samantha Lennox](https://www.trendingupstrategy.com/blog/author/samantha-lennox)![](https://app.hubspot.com/settings/avatar/8321e7cfb281f75f0c31dfb6b12e9ab0) February 22, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-riding-solo.jpg)](https://www.trendingupstrategy.com/blog/misadventures-of-an-inbound-marketing-coordinator-trade-show-prospecting) ## Removing the Training Wheels & Riding Solo at a Local Trade Show Recently, I was challenged to attend a local trade show - by myself. Gulp. The opportunity was the 2016[Milwaukee NARI Spring Home Improvement Show](http://www.milwaukeenari.org/Events/Spring-Home-Improvement-Show), which I love. I regularly spend my weekends binge-watching Flip or Flop, To Catch a Contractor and/or Property Brothers. I fancy myself a little handy and always seem to be painting one of the rooms in my apartment. But I'm not a sales person; I'm a marketing coordinator. Hence, my nerves. [CONTINUE READING](https://www.trendingupstrategy.com/blog/misadventures-of-an-inbound-marketing-coordinator-trade-show-prospecting) [0 Comments](https://www.trendingupstrategy.com/blog/misadventures-of-an-inbound-marketing-coordinator-trade-show-prospecting#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Nari Trade Show](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) ## Without Inbound Marketing, You're Fishing with a Hole in Your Net by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) February 11, 2016 - [Tweet](https://twitter.com/share) ![Marketing without Inbound Methodology is like fishing with a hole in your net.](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/fishing_with_holey_net.jpg?width=320&name=fishing_with_holey_net.jpg "Marketing without Inbound Methodology is like fishing with a hole in your net.")If your small business is utilizing only traditional media to try to attract customers, you may be feeling like you’re fishing: you work hard to prepare for the day, find what appears to be a great spot, cast your line or net, and then...wait. However, if you’re not using [inbound marketing to grow your business](https://www.trendingupstrategy.com/inbound-marketing-is-smart-marketing), you’re fishing with a hole in your net. [CONTINUE READING](https://www.trendingupstrategy.com/blog/traditional-marketing-without-inbound-marketing-is-like-a-holey-net) [0 Comments](https://www.trendingupstrategy.com/blog/traditional-marketing-without-inbound-marketing-is-like-a-holey-net#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) ## How to Advocate for Inbound Marketing & Win Buy-in at Your Organization by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) February 2, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Inbound-Marketing-Employee-Buy-in.jpg)](https://www.trendingupstrategy.com/blog/title-in-works-inbound-marketing-buy-in) Change is hard, and driving change in marketing strategy can be even harder. Sales, marketing, product development – all these teams have something to add when it comes to customer-centered content that ignites conversions. But trying to get everyone to see that is a challenge, especially once you factor in usual tensions between sales and marketing. [CONTINUE READING](https://www.trendingupstrategy.com/blog/title-in-works-inbound-marketing-buy-in) [0 Comments](https://www.trendingupstrategy.com/blog/title-in-works-inbound-marketing-buy-in#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) ## Learning to Change in the Manufacturing Industry by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) January 15, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Turning-Marketing-on-its-Head.jpg)](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry) The manufacturing industry is changing fast – faster than any time in modern history since the first Model T rolled off the assembly line. Technology is advancing, breaking down barriers to market entry that once looked unassailable. [CONTINUE READING](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry) [0 Comments](https://www.trendingupstrategy.com/blog/learning-to-change-in-the-manufacturing-industry#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## Stages of Inbound Marketing For Home Contractors by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) August 25, 2015 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Attract-Convert-Close-Delight-Measure.jpg)](https://www.trendingupstrategy.com/blog/stages-of-inbound-marketing-for-home-contractors) ###### Attract: As you know, the key is not just attracting any visitors to your website, but attracting visitors that may wind up working with you to build a beautiful home!. That means using the RIGHT kind of tools for attracting these buyers. Attracting means putting out that useful content like eBooks, blogs, and articles. If you are working in the contracting industry, you may think about “how to” content of high-level instructional information that will bring in those who are interested in home repairs. Remember, the content does not have to be just written content either—video and audio content is useful too. [CONTINUE READING](https://www.trendingupstrategy.com/blog/stages-of-inbound-marketing-for-home-contractors) [0 Comments](https://www.trendingupstrategy.com/blog/stages-of-inbound-marketing-for-home-contractors#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Marketing for Home Contractors](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) ## Inbound Marketing Changing B2B Practices by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) July 22, 2015 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hs-fs/hubfs/Jul-Creative-B2B-Inbound_Marketing-1.jpg?t=1451420956760&width=265)](https://www.trendingupstrategy.com/blog/inbound-marketing-changing-b2b-practices) We get many questions from B2B companies about our inbound marketing services. Unfortunately, a common misconception is that inbound marketing is only for companies that market directly to the consumer. This could not be further from the truth; Inbound is an incredible asset for both B2C and B2B markets.  As a corporation that mainly sells to other businesses, you do have a few unique considerations—meaning your need for exceptional content and education is even more significant than it is for a B2C firm.  According to HubSpot, B2B companies place a higher value with search engines on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools.  Learn a bit more about how inbound marketing works for organizations like yours today. [CONTINUE READING](https://www.trendingupstrategy.com/blog/inbound-marketing-changing-b2b-practices) [0 Comments](https://www.trendingupstrategy.com/blog/inbound-marketing-changing-b2b-practices#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Previous Page](https://www.trendingupstrategy.com/blog/topic/inbound-marketing/page/2) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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