It can be very difficult to convince customers to open up their wallets and make that first purchase on your website, or even to request an initial consultation with a salesperson. So, once you have them there and ready to buy, take advantage of the moment with an online marketing strategy aimed at up-selling or cross-selling.

Ask any SEO company representative, and they’ll tell you that the fastest way to gain better rankings in search engines is to produce more content. More is better appears to be the motto when it comes to search engine optimization and rankings. And before Google (on which over 70% of searches is conducted) released its four major algorithm parts for search engine results quality, that was the truth.

Maintaining a steady pipeline of qualified, interested business loan prospects has always been a bit haphazard. There is a better way. 

In honor of Harry’s birthday and the release of the latest in the Harry Potter franchise by J. K. Rowling (yes, I know it’s a script, but hey, I don’t ruin your dreams by pointing out they’re only half-true, do I?), I’m giving you direct access to all of the knowledge I’ve gained since working with inbound marketing for B2B clients.

Establishing buyer personas, one of the foundation concepts of inbound marketing, makes a world of sense - especially in the context of growing a more consistent pipeline of qualified business loan leads. 

Manufacturers are increasingly looking for new ways to generate leads online. In the process, decision-makers ask tough questions about social media ROI – questions that may be hard to answer early in a brand’s digital efforts. Most boil down to this: Is social media worth it?

Highly unlikely.

 In fact, decades ago, the eminent scientist Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.”

So here’s the issue: if all of us have heard this before, which we have, why do we continue to do it?

Getting a good pipeline of business loan leads has always been a bit uneven. Generating business loan prospects has consisted of cold calls, networking, and marketing messages distributed via media channels designed to create awareness among a target population of prospects identified by the bank. Yelling to a stadium, as it were.

Typically, messaging has focused not on the loan itself, but on ancillary bank services. It was a tolerable approach, partly because it was all we had. But, the world has evolved. Dramatically.

How do I know if B2B inbound marketing is a good fit for our manufacturing company? I understand where you’re coming from: after all, marketing your B2B manufacturing company is difficult. If it were easy, everyone would be doing the same things with stellar results.

Here’s our gauge for determining whether or not inbound would be a great fit for your manufacturing marketing needs. You’ll know that inbound marketing is a good fit if you’re experiencing the following at your manufacturing company:

As you're reading this, there are millions of HR recruiters pouring over hundreds of resumés struggling to find the right candidates to fill their open positions. Globally, 38% of employers are having difficulty filling jobs. 

The talent shortage is only expected to rise, putting increasing pressure on recruiting teams to source and hire highly-qualified candidates. 

It's time to ask yourself if your current recruiting strategy will attract, engage, nurture, and hire top talent, ensuring your company stays competitive and maintains serving clients? Attraction recruiting is the alternative to ineffective traditional recruiting methods.