As content marketing becomes a more important part of your B2B marketing strategy as a whole, traditional roles of sales and marketing teams are being revised.
As content marketing becomes a more important part of your B2B marketing strategy as a whole, traditional roles of sales and marketing teams are being revised.
Virtually every bank, almost regardless of size, has as one of its strategic goals to develop, and acquire, more good-quality business and commercial loans. They're lucrative for the bank, and extremely helpful to the growing business that needs funding.
No one would argue that point with you. But instead of dwelling on the reasons why it’s true, let’s look instead at why bank CMOs and business lending leaders should pay close attention to inbound marketing programs built for your lending business. Fact is, they can significantly increase your business loan portfolio profitability over time. Inbound marketing programs definitely do not suck.
The best, and sometimes worst, part of these digitized times is that an abundance of information is a few clicks, taps or swipes away. The upside is that, if you are a stealthy enough, you can triumph in any trivia game. The downside is that consumers are inundated with a staggering stream of information on a daily basis. The average urban American is exposed to an outrageous 5,000 advertisements each day through television, radio, websites, billboards and various social media portals, according to NYTimes.com.
Happy Star Wars Day, everyone! Yep, it's a real thing, and yep, we're celebrating here at Jül. Not only did we host a themed webinar today on the force of inbound smarketing, I'm also bringing you the best of the best advice from Star Wars - in GIF format. Normally, people think that marketing for B2B companies has to be kind of boring, straight-laced, and rigid. Not so, fans! In fact, that was our first episode today - Episode IV: Know Your Target. Here's a recap of the important smarketing lessons we touched on today.
I have to admit to some major annoyance lately by people trying to sell to me using social media. Normally I’m a big proponent of social media as a business tool. Recently though, it seems like the sales pitch is in my inbox before I’ve finished clicking the “Accept” button to connect. It’s part of a bigger communication issue in our society often described like this: We don’t listen with the intent to understand; we listen with the intent to reply. I mean, how can someone send me a sales pitch when they don’t even know what my pain point is?
Each year Fortune Magazine publishes a list of 100 best companies to work for. The list contains industries from IT to insurance and consulting with companies such as Google, ACUITY Insurance and Mayo Clinic. For an untrained eye, it might seem that these companies do not have much in common; and yet, something behind their names keeps many jobseekers wanting to be a part of them.
Search engine optimization. Content creation. Social advertising. Viral video production. Banner ads. In the world of digital marketing, there are agencies that focus on each of these individual tactics. Then, there are agencies that focus on strategizing the combinations of these tactics that work best for you. Which do you need? And how do you know?
I had four things on my to-do list today:
Our home-base of Milwaukee, Wisconsin is hosting the International Cheese Technology Expo just up the road from our office this week. Our strategist has written about prepping for tradeshows the inbound way, but how are you planning to conduct lead follow up post-show? Or, better yet, during the show? With inbound, the final to-do item on my list isn't disa-brie-able at all (see what I did there?). Don’t make these critical errors when following up on qualified leads.
As more organizations eye a strategic switch from traditional outbound marketing (print ads, cold calls, TV, and billboards) to consultative inbound marketing, it’s grown essential to drive greater alignment between sales and marketing. No longer is it possible for sales and marketing to exist as separate silos with a contentious relationship – the advent of smarketing means these functions are two sides of the same coin.
