Smarketing Blog

How To Scare Away Your Potential Customers During Negotiation

You’ve identified a quality lead, connected with them and built trust through educational, customer-centric content, and explored solutions along with them. As your buyer goes through their buyer’s journey and you've followed the steps in the Empowered Sales Methodology, the next step is clear: advise them and close the sale. But how?

There is plenty of advice out there on how to close a sale. But negotiating is the step that comes first. As a salesperson, using any of these phrases while negotiating with a quality, qualified potential customer is a great way to make them look elsewhere for a solution.

Topics: Inbound Smarketing Sales Enablement

How To Improve Your Overhead Door Manufacturing Company's Valuation

So, it’s the end of the year and you are trying to get a handle on the overall value, monetary worth, of your overhead door company.  The struggle lies in the fact that you have huge swings in revenue because your door installs come at random times throughout the year.  It makes it incredibly hard for you to predict the amount of money that you will bring in year over year. So, how do you convert your business into one that has a steadier and even larger stream of revenue?

Topics: Inbound Marketing Inbound Smarketing Inbound Sales

7 Steps to Train Your Overhead Door Sales Team to Be As Good As You

Step One: Lower Your Expectations… obviously, I’m joking. But seriously, you have been doing this for how many years now?  I’m sure it seems like a really daunting task to have to pass on all of that knowledge and experience to your sales team.  But, the fact is, without setting your sales team up for success and without adequate sales training your team will flounder, you will experience a ton of churn on your sales team, and your overhead door company will fail to grow.

Topics: Inbound Marketing Inbound Smarketing Inbound Sales Overhead Door Industry

How to Set Up Your Overhead Door Manufacturing Sales Team for Success

They need nice, new phones, right?  Oh, and fancy, wireless headsets – looking like Britney Spears ready to cold call some fools.  Bring in the stack of overhead door marketing brochures that we just got back from the printer and make sure they all have plenty of those.  Our radio ads are kicking butt and our mailers are hitting almost every household in the zip codes around my business. So, honestly the phones should just be ringing, right?

Topics: Inbound Marketing Inbound Smarketing Inbound Sales

10 Reasons Why Your Overhead Door Company Needs Inbound Marketing

I’m not telling you something you don’t already know here, but the overhead door industry is unique. You are working with so many different types of customers—homeowners, small business owners, big business owners and even mid-level executives who handle buying and repair decisions. Because you work with such a varied client base, attracting prospects may seem to be a complicated matter.

Topics: Inbound Marketing Inbound Smarketing Inbound Sales

How To Align Your Manufacturing Sales & Marketing Teams In 5 Steps

SMarketing, sales and marketing alignment, is critical to your manufacturing organization’s success. Both teams are responsible for your company’s growth and success. Both can now be held accountable for their contributions to revenue, and the gap between the teams has closed. With sales and marketing working close together, it’s critical that they work well together.

Topics: Inbound Marketing Inbound Smarketing Manufacturing Blogs Sales Enablement

Marketing Should Build Sales Enablement Tools, Not Brochures

Marketing brochures: general, colorful, printed pages containing basic information about your business, products, and services, usually including a phone number or website address, but overall not targeted, not measurable, and by most accounts, not that useful for gaining customers. If this is how you can describe most of your marketing materials - including your website, email blasts, social media, advertisements, and downloadable content - stop what you’re producing. Marketing should be building sales enablement tools, not brochures.

Topics: Inbound Smarketing Sales Enablement

[Video] May The Force of Inbound Smarketing Be With You

Happy Star Wars Day, everyone! Yep, it's a real thing, and yep, we're celebrating here at Jül. Not only did we host a themed webinar today on the force of inbound smarketing, I'm also bringing you the best of the best advice from Star Wars - in GIF format. Normally, people think that marketing for B2B companies has to be kind of boring, straight-laced, and rigid. Not so, fans! In fact, that was our first episode today - Episode IV: Know Your Target. Here's a recap of the important smarketing lessons we touched on today. 

Topics: Inbound Smarketing Sales Enablement

5 Questions to Ask Yourself When Choosing a Digital Marketing Agency

Search engine optimization. Content creation. Social advertising. Viral video production. Banner ads. In the world of digital marketing, there are agencies that focus on each of these individual tactics. Then, there are agencies that focus on strategizing the combinations of these tactics that work best for you. Which do you need? And how do you know?

Topics: Content Marketing Inbound Marketing Inbound Smarketing Marketing for B2B Sales Enablement

5 Reasons Why Valuable eBooks are Invaluable to Your Sales Strategy

High-value publications and ebooks are (or, should be) the bread-and-butter of an inbound sales strategy for your B2B business. Not sure why? From a prospect's point of view, you're empowering them - the buyer - to learn more about your solution or product in a low-pressure way, while they research and educate themselves (read more about this inbound method for manufacturing marketing). From your sales point of view, you're gathering information about the prospect's interests and pain points based on what they download, as well as receiving their contact information and more for additional communication.

Topics: Inbound Smarketing Marketing for B2B Improving Close Ratio Sales Enablement