Smarketing Blog

5 Reasons Your Commercial Contractor Marketing Plan Needs Case Studies

Marketers used to see case studies as just an added bonus – the “whipped cream” on top of everything that their company does.  If they had the time to get around to them, they were great to use to brag with.  But, I am telling you that a well-executed case study, if used correctly, is far more important than that.  It isn’t a mere brag – it is PROOF of the industry-relevant, problem solving, superhero skills that your business is wielding.

Topics: Inbound Marketing for Home Contractors Commercial Construction Marketing

Boost Membership Engagement for Your Association

Many of you might be wondering what the heck we mean by membership engagement.  Hey, completely understandable... but sorry to say that there isn’t a clear cut answer.  Membership Engagement isn’t just the newest buzzword that people like to sling around - it’s a real thing, but it will mean something different to each association. 

Topics: Increase Lead Generation association membership quality leads

4 Ways To Shorten Your Sales Cycle Using Inbound Marketing Tactics

Many industries are weighed down with negativity about sales cycles. Sales pros might suspect the nature of their industry makes it impossible to accelerate the cycle. They may believe they are hampered by prospects' processes or corporate culture ... or that they just “can’t make up their minds.”

Topics: Content Marketing Inbound Marketing Sales Enablement

The Top 3 Tried-and-True Tips for Successful Marketing Content Management

Successful marketing content management is all about prioritization. However, with so much on your plate - managing social media, handling paid advertising, coordinating events and case studies, and more - how do you make sure you’re prioritizing when it comes to managing online marketing content? Keep reading for my top three tried-and-true tips for prioritizing and managing marketing content.

Topics: Content Marketing

Intelligent Marketing Grows Your Business

Experts have estimated there are more than 1 billion sites on the world wide web. Even the most specialized site has thousands of rivals. In a world where competition expands daily, how can you learn to “market smart” – ensuring your message rises to the top and gets the attention of potential customers?

Topics: Buyer Personas

Sales and Marketing Alignment

One of the single largest opportunities that you have for improving performance in the modern business environment involves aligning marketing and sales. This is a decision that brings with it a host of different benefits that can't be ignored, from dramatically improving your marketing return on investment to an increase in sales productivity. Misalignment between sales and marketing technologies and processes cost B2B companies 10% of revenue or more a year according to HubSpot, and they found that when smarketing occurs (sales and marketing alignment) companies see 38% higher sales win rate.

Topics: Marketing Powered By Data

How To Use Content to Attract Your Target Clients

No matter how big or small your sales force, your website can be working around the clock to attract leads. To do it, however, your B2B site needs great content and an effective content strategy with messaging that connects to your target clientele.

Topics: Content Marketing Increase Lead Generation

Specialized Construction Marketing Plan Pt. 4: Drive Profits

This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4 steps to see success:

Topics: Content Marketing Increase Lead Generation Marketing Strategy

Focus on the Buyer Part 2: Why Manufacturing Needs Sales Enablement

Earlier this week, I wrote about why inbound marketing works for manufacturing. I walked through the buyer’s journey, from discovery, to consideration, to making a decision about a solution for a problem they’re facing. In the case of manufacturing, the buyer always feels an acute need for the solution prior to purchasing; buying a huge piece of machinery is not a week-long decision. The process could take months, with input from many other decision-makers in the company.

Once a potential solution has been identified, the buyer is ready to talk to a sales professional at your manufacturing business. Here’s how a sales team enabled through inbound succeeds more often.

Topics: Marketing for B2B Manufacturing Blogs Sales Enablement

What is SEO, & How the Internet Works [VIDEO]

How the Internet Works 


The Internet exists for one purpose: Videos of people being scared by other people - or, apes.   


Ok...that’s not the real reason obviously. The internet actually exists to get the best, most relevant information to people searching for it.

Topics: Content Marketing Blogging ROI Marketing Strategy SEO