Smarketing Blog

How To Scare Away Your Potential Customers During Negotiation

You’ve identified a quality lead, connected with them and built trust through educational, customer-centric content, and explored solutions along with them. As your buyer goes through their buyer’s journey and you've followed the steps in the Empowered Sales Methodology, the next step is clear: advise them and close the sale. But how?

There is plenty of advice out there on how to close a sale. But negotiating is the step that comes first. As a salesperson, using any of these phrases while negotiating with a quality, qualified potential customer is a great way to make them look elsewhere for a solution.

Topics: Inbound Smarketing Sales Enablement

7 Easy Social Media Tips for Food Equipment Manufacturing Companies

For some of you I can understand how you might scoff at the words “social media” and “easy” in the same sentence.  It can easily feel like a young man’s game. (Or woman’s game – didn’t mean to exclude – its just an expression.) You have to keep up with the trends and the lingo… tweeting, sending snappers, likes, pokes, bitmojis, blocking, hide from newsfeed, stop sending me game invites, I don’t want to play Farm Heroes so STOP ASKING!

Topics: Social Media Manufacturing Blogs

4 ½ Steps to Killer Prospecting at the WI Cheese Industry Conference

Whenever my friends come to visit me in Wisconsin, our meals consist of the staples that make up the dairy state’s diet: cheese, beer, and more cheese!

This week, the 2017 WI Cheese Industry Conference is taking place in our own Madison, Wisconsin and it promises to bring out the best of our state’s dairy pride: a gathering of nearly 2,000 cheese industry leaders, suppliers, marketers and more, sharing information about the latest in cheese technology, new products, whey opportunities, product safety, marketing and additional issues affecting this industry. Of course I’ve gouda be there!

Topics: Manufacturing Blogs Trade Show Success

Specialized Construction Marketing Plan Pt 1: Defined Strategy [VIDEO]

When you’re looking for the results of this year’s marketing budget for your specialized construction business, can you easily show what’s happened with that money? Can you show the money spent, the content produced, the leads brought in, and results of those sales opportunities?

Topics: Marketing Strategy Commercial Construction Marketing

Reactionary Recruitment & 3 Other Major Problems with Today's TA Practices

Imagine this scenario: a hiring manager calls you up to let you know that an employee has given their two-week notice. ‘Fill out this new employee acquisition form,’ you tell the manager. And then you hear nothing for two weeks while the hiring manager scrambles to get all the necessary approvals and signatures for the replacement. Once everything is signed, you start recruiting for the open position - in IT.

Topics: Attraction Recruiting

Key Metrics To Track For an Inbound Marketing Home Contracting Campaign

Tracking metrics is crucial for effective contractor marketing. Unfortunately, many small and mid-sized businesses engage in contractor marketing without understanding all the metrics involved, or why they matter to their bottom line. Understanding and recording metrics is crucial for optimizing marketing spend and knowing where your efforts are delivering ROI. 

Let’s look at some of the critical metrics that are keys to evaluate home contractor marketing performance:

Topics: Blogging ROI Inbound Marketing Inbound Marketing for Home Contractors

Why Cold Calling Isn't The Answer to Lead Generation

Everyone knows the story of the old salesman: a world-weathered man who lugs a suitcase of samples from door-to-door in the July heat or the November slush or slogging through his rolodex late into the night, hustling to make ends meet.  In the end, his hard work and charisma are rewarded in sales and grateful customers.  

Decades ago, making unsolicited calls to generate new business leads was effective simply because there weren't many alternatives.  But the era of the salesman has ended, and consequently, the effectiveness of marketing methods has also evolved.  While sales still requires hard work, cold calling is as outdated as Don Draper and smoking in the office.  The digital age has rendered the arduous and thankless practice of cold calling entirely obsolete.

Topics: Social Media Sales Enablement

How a Data-Centric Inbound Strategy Gives CEOs the Marketing Data They Want

As a CEO, you have a specific way of looking at your company’s success. You see the big picture: where you are, where you’re going, and how you need to get there. That view hinges on the ability to look at each facet of your business and see the value it brings to your company’s bottom line. A data-centric inbound marketing strategy can give you the data you’ve been looking for from your marketing investments.

Topics: Marketing Powered By Data Inbound Marketing Improving Close Ratio Sales Enablement

Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers

Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with consumers. But it’s just a waste of marketing dollars for your B2B manufacturing company… you’re looking to connect with other businesses, not people. Right?

Wrong. You know nothing, Jon Snow.

Topics: Content Marketing Inbound Marketing Manufacturing Blogs

16 Useful-ish Ways to Measure The Value Your Association Brings

So, you are wondering if you are offering enough membership value as an association.  That is awesome that you are even thinking about it. Having it at the top of mind is so crucial because, as you know, your members are the life blood of your organization.  You HAVE to keep them happy.

Topics: association membership