By developing content aligned to users’ needs at every step of your sales funnel, you can motivate prospects to self-qualify. This can save your sales team hundreds of hours annually, focusing your sales resources on clients who suit you best who are also ready to buy.

An effective inbound marketing strategy team will sit down with your sales and marketing teams to discover and create clear definitions for leads, marketing qualified leads, and sales qualified leads, along with defining simple ways to move buyers through the funnel from one stage to another using content on your site and a clear sales and marketing alignment.

The housing marketing has improved, and people are choosing to build and renovate homes again. Is your company taking advantage of today's buyers looking for a home builder or contractor?

Most will use combination of marketing tactics, whether it's a website, social media, trade shows, or similar media, to convert leads into customers. But how do you take your home builder or contractor marketing strategy from ordinary to extra-ordinary?

“They weren’t a better team, but they played a better game.”

After the Packers’ bitter loss to the Falcons during yesterday’s division championship game, this was the sentiment that (begrudgingly) floated to the forefront of my thoughts. The Falcons weren’t an arguably better team, but yesterday, they absolutely played the game of football more successfully.

A strategic role like a VP or Chief Officer of Marketing has a big impact on your business. Depending on the size of your business, a director of marketing may have just as large an impact. Hiring for this role means a long and often difficult recruiting process, with the chance that the person hired may not be a good fit or will not have the leadership qualifications promised during the interview process. Outsourcing the responsibilities of a CMO to an agency or firm may be the right choice for your marketing investment due to a few key differentiators.

We have all been through presentations with lousy speakers where we have sat patiently checking our phones, feeling like time was standing still, wondering what’s for dinner and then left feeling cheated of our time.  I don’t know about you, but I have been through enough of them where, if the time spent was combined, I could have probably hiked to Colorado and back (and enjoyed it significantly more; granted, I do like hiking).

Without members, associations would disappear; but it is important for the integrity of your association that your members are qualified and meet set standards.  So, setting up a way to measure the qualification of your potential association members is important. 

Membership recruitment and retention is nothing more than building and retaining successful relationships.  So, how do you successfully create these long-lasting relationships and continue to make more of them - and grow the number of your contractor association members? 

Many home builder marketing strategies include traditional advertising techniques, cold calling, and other outdated methods that make measuring success very difficult. As a result, home builder marketing can be a costly endeavor.

This advice for reducing costs for home builder marketing spend are based on the inbound methodology. Here at Trending Up, we’re focused on the return on your investment, and the data that support that - so, these ways of reducing marketing costs for home builders include better ways to market that will increase your quality leads, as well.

Interactivity is crucial to inbound marketing. In a sense, every design choice in an inbound marketing campaign should be built around a desire to interact with your prospective customer. However, that’s still only one part of the story. Sometimes, it’s necessary to directly solicit data from your prospects. How?

It can be very difficult to convince customers to open up their wallets and make that first purchase on your website, or even to request an initial consultation with a salesperson. So, once you have them there and ready to buy, take advantage of the moment with an online marketing strategy aimed at up-selling or cross-selling.