--- title: Blog | Trending Up Strategy | Jenna Orrock (2) description: Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. (2) --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ![Jenna Orrock](https://www.trendingupstrategy.com/hubfs/IMG_1160%20square.jpg) ## Jenna Orrock Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. ### Recent Posts by Jenna Orrock: ## How To Define and Target Qualified Leads for Marketing and Sales by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) February 20, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Sales%20Funnel%20-%20TU%20colors.png)](https://www.trendingupstrategy.com/blog/how-to-define-qualified-lead-for-marketing-sales) By developing content aligned to users’ needs at every step of your sales funnel, you can motivate prospects to self-qualify. This can save your sales team hundreds of hours annually, focusing your sales resources on clients who suit you best who are also ready to buy. An effective [inbound marketing strategy](https://www.trendingupstrategy.com/content-marketers-blueprint-strategy-creation) team will sit down with your sales and marketing teams to discover and create clear definitions for leads, marketing qualified leads, and sales qualified leads, along with defining simple ways to move buyers through the funnel from one stage to another using content on your site and a clear sales and marketing alignment. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-define-qualified-lead-for-marketing-sales) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-define-qualified-lead-for-marketing-sales#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## The Difference Between Ordinary & Extraordinary Home Contractor Marketing by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) February 15, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/All-Social-Images/millennials-looking-at-homebuilders-floorplans.jpg)](https://www.trendingupstrategy.com/blog/the-difference-between-ordinary-and-extraordinary-home-contractor-marketing) The housing marketing has improved, and people are choosing to build and renovate homes again. Is your company taking advantage of today's buyers looking for a home builder or contractor? Most will use combination of marketing tactics, whether it's a website, social media, trade shows, or similar media, to convert leads into customers. But how do you take your [home builder or contractor marketing strategy](https://www.trendingupstrategy.com/home-builders/contractors) from ordinary to e*xtra-ordinary?* [CONTINUE READING](https://www.trendingupstrategy.com/blog/the-difference-between-ordinary-and-extraordinary-home-contractor-marketing) [0 Comments](https://www.trendingupstrategy.com/blog/the-difference-between-ordinary-and-extraordinary-home-contractor-marketing#comments-listing) Topics: [Inbound Marketing for Home Contractors](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) [Email Marketing](https://www.trendingupstrategy.com/blog/topic/email-marketing) [Personalization](https://www.trendingupstrategy.com/blog/topic/personalization) ## How The Packers' Loss Can Be A Lesson in Sales and Marketing Strategy by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) January 23, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/jenna_blog/jenna_engel_lambeau_field_packers.jpg)](https://www.trendingupstrategy.com/blog/how-the-packers-loss-can-be-a-lesson-in-sales-and-marketing-strategy) “They weren’t a better team, but they played a better game.” After the Packers’ bitter loss to the Falcons during yesterday’s division championship game, this was the sentiment that (begrudgingly) floated to the forefront of my thoughts. The Falcons weren’t an arguably better team, but yesterday, they absolutely played the game of football more successfully. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-the-packers-loss-can-be-a-lesson-in-sales-and-marketing-strategy) [0 Comments](https://www.trendingupstrategy.com/blog/how-the-packers-loss-can-be-a-lesson-in-sales-and-marketing-strategy#comments-listing) Topics: [Sales Enablement](https://www.trendingupstrategy.com/blog/topic/sales-enablement) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) ## Cost-Benefit Analysis: Hiring In-House vs. Outsourced Marketing Agency by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) January 18, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Outsourced_vs_in_bouse_marketing.jpg)](https://www.trendingupstrategy.com/blog/cost-benefit-analysis-hiring-in-house-versus-outsourced-marketing-agency) A strategic role like a VP or Chief Officer of Marketing has a big impact on your business. Depending on the size of your business, a director of marketing may have just as large an impact. Hiring for this role means a long and often difficult recruiting process, with the chance that the person hired may not be a good fit or will not have the leadership qualifications promised during the interview process. Outsourcing the responsibilities of a CMO to an agency or firm may be the right choice for your marketing investment due to a few key differentiators. [CONTINUE READING](https://www.trendingupstrategy.com/blog/cost-benefit-analysis-hiring-in-house-versus-outsourced-marketing-agency) [0 Comments](https://www.trendingupstrategy.com/blog/cost-benefit-analysis-hiring-in-house-versus-outsourced-marketing-agency#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) ## 5 Reasons Why Quality Speakers Make An Impact On Your Association by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) December 22, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](http://i.giphy.com/7OMmPyUEsYwQ8.gif)](https://www.trendingupstrategy.com/blog/5-reasons-why-quality-association-speakers-make-an-impact-on-your-association) We have all been through presentations with lousy speakers where we have sat patiently checking our phones, feeling like time was standing still, wondering what’s for dinner and then left feeling cheated of our time.  I don’t know about you, but I have been through enough of them where, if the time spent was combined, I could have probably hiked to Colorado and back (and enjoyed it significantly more; granted, I do like hiking). [CONTINUE READING](https://www.trendingupstrategy.com/blog/5-reasons-why-quality-association-speakers-make-an-impact-on-your-association) [0 Comments](https://www.trendingupstrategy.com/blog/5-reasons-why-quality-association-speakers-make-an-impact-on-your-association#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## How to Measure Qualification of Association Membership Leads by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) December 15, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/qualities%20and%20accomplishments.jpeg)](https://www.trendingupstrategy.com/blog/how-to-measure-qualification-of-association-membership-leads) Without members, associations would disappear; but it is important for the integrity of your association that your members are qualified and meet set standards.  So, setting up a way to measure the qualification of your potential association members is important.  [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-measure-qualification-of-association-membership-leads) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-measure-qualification-of-association-membership-leads#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## The Key to Retaining and Recruiting Contractor Association Members by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) December 9, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Association%20value%20-%20members%20needspng.png)](https://www.trendingupstrategy.com/blog/the-key-to-retaining-and-recruiting-contractor-association-members) Membership recruitment and retention is nothing more than building and retaining successful relationships.  So, how do you successfully create these long-lasting relationships and continue to make more of them - and grow the number of your contractor association members?  [CONTINUE READING](https://www.trendingupstrategy.com/blog/the-key-to-retaining-and-recruiting-contractor-association-members) [0 Comments](https://www.trendingupstrategy.com/blog/the-key-to-retaining-and-recruiting-contractor-association-members#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## 10 Easy Ways to Reduce Your Home Builder Marketing Costs by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) October 11, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/reduce_the_costs_of_marketing_your_home_builder_company.jpg)](https://www.trendingupstrategy.com/blog/10-easy-ways-to-reduce-your-home-builder-marketing-costs) Many [home builder marketing strategies](https://www.trendingupstrategy.com/home-builders/contractors) include [traditional advertising techniques](https://www.trendingupstrategy.com/blog/inefficient-disorganized-qualities-of-traditional-marketing-with-your-home-building-company), cold calling, and other outdated methods that make measuring success very difficult. As a result, home builder marketing can be a costly endeavor. This advice for reducing costs for home builder marketing spend are based on the [inbound methodology](https://www.trendingupstrategy.com/inbound-marketing). Here at Trending Up, we’re focused on the return on your investment, and the data that support that - so, these ways of reducing marketing costs for home builders include better ways to market that will increase your quality leads, as well. [CONTINUE READING](https://www.trendingupstrategy.com/blog/10-easy-ways-to-reduce-your-home-builder-marketing-costs) [0 Comments](https://www.trendingupstrategy.com/blog/10-easy-ways-to-reduce-your-home-builder-marketing-costs#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Marketing for Home Contractors](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) [Marketing for Home Builders](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) ## How Do Website Forms Capture My Visitors' Information? by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) August 17, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Buyers-Journey-Funnel.jpg)](https://www.trendingupstrategy.com/blog/how-do-website-forms-capture-my-visitors-information) Interactivity is crucial to inbound marketing. In a sense, every design choice in an [inbound marketing campaign](https://www.trendingupstrategy.com/inbound-marketing) should be built around a desire to interact with your prospective customer. However, that’s still only one part of the story. Sometimes, it’s necessary to directly solicit data from your prospects. How? [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-do-website-forms-capture-my-visitors-information) [0 Comments](https://www.trendingupstrategy.com/blog/how-do-website-forms-capture-my-visitors-information#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) ## The Art of Up-Selling and Cross-Selling by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) August 11, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jl-Creative-Sales-Tips-1.jpeg)](https://www.trendingupstrategy.com/blog/the-art-of-up-selling-and-cross-selling) It can be very difficult to convince customers to open up their wallets and make that first purchase on your website, or even to request an initial consultation with a salesperson. So, once you have them there and ready to buy, take advantage of the moment with an [online marketing strategy](https://www.trendingupstrategy.com/blog/create-relevant-content-for-measurable-marketing-strategy-results) aimed at up-selling or cross-selling. [CONTINUE READING](https://www.trendingupstrategy.com/blog/the-art-of-up-selling-and-cross-selling) [0 Comments](https://www.trendingupstrategy.com/blog/the-art-of-up-selling-and-cross-selling#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Sales Enablement](https://www.trendingupstrategy.com/blog/topic/sales-enablement) [Previous Page](https://www.trendingupstrategy.com/blog/author/jenna-orrock/page/1) [All Posts](https://www.trendingupstrategy.com/blog/all) [Next Page](https://www.trendingupstrategy.com/blog/author/jenna-orrock/page/3) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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